5 must reads for the weekend

We keep our ear to the ground for the interesting stats, insights and discussion points you need to help shape the future with confidence.?

1. Geopolitics in 2025?

As 2025 kicks off, geopolitics is set to shake up the business world even more. It's crucial for leaders to develop a robust geostrategy. A study by EY and the University of Oxford’s Sa?d Business School found that almost every big change (96%) in business hits a critical turning point, with nearly half (48%) caused by outside shocks like political events. Yet, only 30% of CEOs fully understand their company's political risks. The EY-Parthenon 2025 Geostrategic Outlook breaks down these complex issues, showing how they connect with tech, sustainability, and the economy. Key points for 2025 include the effects of populist policies, tax changes, demographic shifts, and digital control. So, here’s how to?get ahead of the top 10 developments coming in the next year...?

Top 10 geopolitical risks in 2025 Geostrategic Outlook?

2. New world, same humans??

Technology is transforming the marketing landscape and insights from the Forbes CMO Summit highlight the need for marketing strategies to keep up with the fast pace of tech advancements and changing consumer expectations. One major point is how AI is playing a crucial role in deepening customer relationships by providing richer consumer insights, while also staying authentic and building trust, even as automation becomes more prevalent. Leveraging technologies like GenAI can significantly boost customer engagement and help companies stand out in the market. But businesses need to be ready to scale these innovative strategies effectively. Here are 6 key insights for CMOs to consider this year...?

6 key insights from the Forbes CMO Summit ?

3. Outsourcing is in?

Managed services, or outsourcing to third-party providers, is on the rise and set to reach a global value of $683 billion by 2030. This growth is driven by the increasing quality of managed service offerings and broader business trends. Senior management teams are busier than ever, dealing with challenges like rising costs, skills shortages, regulatory requirements, and geopolitical shocks. As a result, there's a growing demand for managed services to handle non-core tasks. However, while managed services are becoming more sophisticated, it's not always easy for CFOs and senior managers to get started. A recent EY survey found that 59% of senior tax managers are considering co-sourcing or outsourcing in the next year, but many are unsure how to proceed. This is how...?

From provider to partner: reflecting on the future of managed services ?

4. Bordering on talent?

Immigration is set to be a major focus for Canada’s Chief Human Resources Officers (CHROs) in 2025. With political and economic changes, including recent government announcements, immigration is quickly climbing the HR priority list. Addressing this now can help businesses stand out by attracting and retaining top talent. The Canadian government’s reduction in immigration targets for 2025 and 2026 is expected to lower the population by 0.2%, making it harder to find international talent. CHROs need to stay informed and adjust their strategies to navigate these changes. By viewing immigration as a strategic driver and using technology for insights, HR leaders can align their recruitment efforts with growth goals and stay compliant. This proactive approach will be crucial for setting organizations apart and securing top talent in the evolving business landscape. So, where should CHROs begin? Here are 9 things to consider this year…?

Nine considerations for HR leaders in 2025?

5. Wealthy expectations?

To grow sustainably with new investors, businesses need to rethink their current models. Alternative fund managers, especially in North America, are focusing on individual investors like retail, high net worth (HNW), and ultra-high net worth (UHNW) people for growth in the next three years. This is driven by the wider availability of alternative investments and the increasing demand for diverse returns. However, new investors bring challenges like managing liquidity, ensuring transparency, and matching the right investments. To succeed, firms need clear strategies that build trust, use technology smartly, and invest in talent. This includes improving business development, engaging better with wealth managers, and educating investors. Ultimately, firms must adapt to meet the higher service expectations of individual investors while managing costs and staying profitable…??

How can alternative fund managers shape new horizons of opportunity???

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Drop a comment on how you will shape 2025 with confidence.?

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