5 Must-Know SEO Tips for Event Marketing

Now that you have an event ready, it’s time to attract an audience to it. Ask your marketing team to start SEO at least a month ahead. So, it gets plenty of time to build the buzz around the event.?

1. Extensive keyword research

You always want to choose the most popular venue. What’s a better way to find it than Ahrefs? Type different city names with your main keyword. See which one has the most traffic.

For example: ‘events + New York or events+ Brooklyn. See which city has more volume and host your event there.

Look at the difference.?

The number of people searching for New York is insanely higher than in Brooklyn - even though they’re neighboring cities. Just type the keyword on Ahrefs to find the perfect venue for your event.?

• Doing so also helps you attract the local crowd. More combinations you can try: Event + 583 park avenue vs Event + Midtown loft and terrace?
• The Stand Up Comedy Club California vs The Amazing Comedy Theatre California

Tools to help you research keywords:

Free:

• Google Trends?
• Keywords Everywhere?

Paid?

• Ahrefs
• Semrush
• Moz

2. Install the event schema

Have you ever searched for events on Google? A list of events pops up - like the one below.?

That’s the Google schema. It helps visitors find events on Google.?

Have your designers and developers create a basic event page design and layout. Preview your event and publish it.

After a visitor clicks on your link, he/she needs all the information. Google knows this. The more detailed you are, the higher you rank.?

Here are some of the key details you can add to your event page:

• Event page’s title
• Event description
• Venue and timings
• Reason for the visitors to come?
• The Final Call to Action (ask them to join)

3. Optimize Your Event Website

Remember what we talked about in the last blog? Why you need to optimize your event website for SEO. Well, now we learn how to actually do it.?

Here are three major factors to optimize your site for

• Ensure mobile responsive

Most people use mobiles to check out events. You too are probably reading this blog on your mobile right now.

If a visitor opens up a badly structured website, it leaves a bad impression. Also, your website won’t rank well on Google. So, make sure your event website looks good on mobile as well as on a laptop.?

• Check the site loading speed

People are impatient. 79% of people don’t purchase from a website with a slow loading speed.

Ensure your website’s pages load fast - 2.5 seconds on desktop and 8.6 seconds on mobile. The quicker your website loads, the longer visitors will stay on your site.

• Build links

Links or Backlinks are like votes. The more votes you’ll have, the more credible your website will seem to Google. For example, a website with 100 backlinks will rank higher than a website with 45 backlinks.?

4. Make compelling content?

Creative content is the driving force behind successful event campaigns. Add photos and videos from the event to attract more visitors to your event page. Creative content hooks your target audience. It increases their chances to register for the event.?

Here are some content ideas that you can share:

• Reply to their comments?
• Tag frequent commenters on posts
• Host giveaways
• Guest introductory post
• A sneak-peak into the event prep
• Behind the event scenes?
• Team introductions
• Attendees’ reaction on the event day

5. On-page SEO?

On-page SEO ensures that Google indexes your page i.e. stores it in the Google library. Below are the factors that you must optimize your website for:

• Content-Length
• Keyword Density
• Internal Linking
• Featured Snippets
• Schema
• EAT
• Search Intent
• Image Optimization
• Site Speed
• URL Structure
• Website Architecture

Rank your event page higher with SEO

SEO tips for event marketing will help you rank higher on Google and attract more visitors to your event page. Follow us to get more updates from the event industry.?