Customer Relationship Management (CRM) systems have become an indispensable tool for businesses of all sizes, aiming to streamline sales, marketing, and customer service. And your business should be a part of this too.
As companies aim to provide more personalized and streamlined customer experiences, CRMs have evolved into sophisticated platforms that organize interactions, segment audiences, and provide actionable insights.
The global CRM market is projected to grow to over $128 billion by 2027.??This extensively covers market segmentation by component (software and services), deployment (on-premises model and cloud-based model), and geography (North America, Europe, APAC, South America, and the Middle East and Africa.
But with hundreds of CRM solutions on the market, all packed with advanced functionality, how do you determine the must-have features in 2024? Which capabilities should your business standardize on when evaluating platforms?
As a Zoho authorized partner, here are 5 non-negotiable features your CRM system should have.
- Sales Force Automation - This encompasses a range of functionalities that automate repetitive, time-consuming tasks, freeing up sales representatives to focus on high-value activities that directly impact sales performance. This involves everything from lead, deal, contact, account, and workflow management.Zoho CRM automates these mundane sales processes and prevents you from getting bogged down by the sheer number of leads in your system. This gives your sales team complete visibility of your deal pipeline, with an integrated approach to customer account management, a better way to engage with your contacts, and the opportunity to automate routine tasks and save more time.
- Marketing Automation - This refers to the technology that enables marketers to streamline and simplify repetitive tasks to boost productivity and efficacy. The ability to coordinate complex campaigns, sequence multichannel outreach, and track prospect engagement data is invaluable. Every customer has different needs. With the Zoho CRM marketing automation feature, you can segment customers based on their region, requirements, lead source, and even their level of responsiveness. Nurture leads at every stage of their journey, measure and improve the real ROI of your campaigns, and combine your Google Ad spending with your sales data so you can figure out which campaigns, ads, or keywords are helping you convert leads into customers.
- Analytics - Data-driven decision-making is crucial in today's business environment. As your business grows, your CRM system should offer in-depth reporting and analytics capabilities into sales performance, customer behavior, and key metrics.Zoho CRM analytics features give you customizable reports and dashboards that drill deep into your sales data, from lead analytics to deal insights, activity stats, and email analytics.
- Sales Enablement - Sales enablement encompasses a comprehensive approach to providing sales representatives with the resources, knowledge, and training they need to sell products or services to customers effectively. Empowering your sales team with the right sales tools is what wins the deals. Deals are won with the help of timely information on customer actions, organic interactions between teammates, and smart predictions. With Zoho CRM's sales enablement tool, you have more access, visibility, and control over sales content and completely change how you capture customer information.
- Customization and Integration - Among the various factors that contribute to effective CRM implementation, customization and integrations stand out as crucial elements, enabling businesses to tailor their CRM systems to their specific needs and seamlessly connect with other critical business applications. Zoho CRM provides a customizable solution that can be modified as needed to fit your business, from a multiple-page layout that collects and manages all the data you require with ease, to ensuring the right data enters your CRM. You can localize your CRM for global reach to enable effective communication with customers and partners across diverse regions.
As your business aims to deliver more personalized and responsive customer experiences, having a feature-rich CRM that automates critical sales, marketing, and service workflows is invaluable.
Terrific Studio helps you evaluate your specific needs and identify the best-fit solutions by offering services from in-depth solution demos tailored to your objectives to customization consulting and post-go-live enhancements, as well as user adoption and best practices training.
With the right foundation in place, scaling personalized customer experiences becomes effortless. If you are looking to implement or migrate to a new CRM, reach out to talk about how we can make the transition seamless while maximizing returns on your investment.
