5 Must-have AI Tools for Marketing Agencies

Artificial intelligence technologies are slowly finding their way into organizations’ operations. But if there’s one department that stands to leverage AI tools the most, it’s marketing.

As of 2023, over 75% of marketing teams were already using AI automation technology a survey by the Influencer Marketing Hub points out.

When it comes to marketing, it’s easy to see how AI can make an impact. The main goals of marketing teams are clearly defined — understanding customer behavior, encouraging customers to buy products, and enhancing customer experiences. These are all factors that natural language processing and machine learning technologies can greatly improve upon.

Let’s take a closer look at the most popular technologies that these teams employ.

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SuperReply

In the marketing world, being able to communicate with clients efficiently and professionally on a large scale is crucial. But often, finding the right words to say when replying to an email can be stressful and time-consuming. This is where superReply comes in.

This AI-powered tool can help you generate responses for any situation in just a few seconds, saving marketers valuable time. SuperReply even analyzes the context of the email and suggests replies that match the tone of the sender be it professional, creative, or casual.

The AI service is free to install and allows users to send up to 90 free emails per month. Plus, there are no privacy issues to worry about as superReply doesn’t store any of the information. Plus, all emails and replies are encrypted.

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Auto-GPT

The experimental open-source application, Auto-GPT, can help marketing agencies in more ways than one. Auto-GPT is being touted as the next big thing by the tech community because the AI-driven tool does more than just solve tasks.

It can develop marketing strategies, analyze customer data, and conduct complex market research — all without user intervention. This leaves marketers with more time to focus on other, more creative tasks.

Since Auto-GPT is capable of generating fluent and coherent text and self-prompts to offer more comprehensive solutions, it can also be reliably used in content generation, and in some cases creative writing.

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ChatGPT (With the Right Prompts)

While ChatGPT requires more user intervention than Auto-GPT, it can still be a highly helpful tool for marketing agencies — provided you use the right prompts.

By inputting clear and specific instructions related to your marketing goals and desired audience, this AI tool can help marketers create a strong brand identity, craft emails and taglines, as well as figure out strategies that improve customer engagement.

Compared to Auto-GPT, ChatGPT offers a more personalized experience to customers, as it offers solutions based on a unique set of prompts. It can also be used to increase customer engagement

ChatGPT’s more conversational tone allows it to be used in the creation of chatbots or virtual assistants. The automation of these tasks can help marketing teams gather data on unqualified leads while prompting qualified leads to take further action.

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Durable

Durable is an AI website builder that can create a fully-functional website — complete with images and SEO-optimized copy in less than a minute.

But that's not all. Using Durable’s AI copywriting tool, marketers can also generate ads, social media posts, and emails in mere seconds.

In addition, the Durable AI Assistant can help answer questions and generate ideas while its customer relationship management tool, AI CRM, can generate unique customer responses based on past messages and organize your lists of contacts.

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Dynamic Yield

This AI-powered personalized tool can transform customer experiences at the point of sale. Dynamic Yield leverages AI and machine learning technologies to improve personalization and recommendations.

When used on a website’s landing page, the personalization feature can automatically restructure a page layout based on the customer. At the same time, the recommendation feature helps customize product recommendation strategies in real-time.

Meanwhile, the platform’s predictive targeting engine looks for ways to serve the most relevant content to a website’s audience.

This tool could be revolutionary for marketing teams as it provides the dual benefits of improving customer satisfaction and boosting sales.

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Conclusion

In today’s competitive and fast-paced environment, AI marketing has the potential to completely transform the customer service experience, ultimately giving organizations the upper hand. As these tools continue to personalize marketing campaigns and increase conversions, we expect more AI technologies to pop up in the near future.

For a taste of what’s to come, you can give AI-powered email replies a try by downloading the free Google Chrome SuperReply extension today.

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