5 More Scaling Tips from 5 E-Commerce Experts

As promised, I’m back with 5 More Scaling Tips from 5 More E-Commerce Experts! Don’t say I don’t treat you.?

These 5 are all Founders and Co-Founders of agencies that specialize in scaling e-commerce businesses. I mean, scaling is their whole thing.?

So let’s hear what they have to say.

MJ Juozapaitis, Co-Founder & CEO of Blazer Agency

Blazer Agency scales Shopify store revenue from $50k a month to over $1 million per month with Facebook ads, influencer marketing, and community management.

Seriously, their case studies are unreal. MJ is serious about this stuff. What’s his advice for scaling?

“Focus on community, organic reach, and storytelling. Changes in privacy with iOS are just the beginning. Yes, there will still be room to grow with paid ads, but the most significant growth will be in your community.”?

And how do you build a strong community? MJ says that the first thing you should focus on is demonstrating value. Why should people join your community? What is the goal of your community? What benefits are there to being a community member?

From there, it’s all about making your community members feel special. Create a VIP tier for your most loyal customers. Give them a say on new product releases, allow early access, share their content - just make sure that their rewards are more exciting than discounts.?

This VIP section can then be used to build a referral program. Your customers are your best marketers. Make them part of your brand.??

Kevin Urrutia, Founder of Voy Media?

Voy Media focuses on direct response marketing and customer acquisition to help e-commerce businesses increase their sales from 6 to 7-8 figures a month.

Today, Kevin is all about the fundamentals. Your supply chain.

“Think about your inventory. If you’re using suppliers overseas, it might be worth thinking about using suppliers that are local to your area to help with your inventory, just because the supply chain is such a big issue.”

What’s one thing that no one wants from online shopping? Ridiculously long shipping times. It’s all very well having a top-notch marketing strategy, but if your products don’t arrive within a reasonable time, your store isn’t going to do well.?

Unfortunately, serious supply chain issues continue to impact e-commerce stores around the world. Take Kevin’s advice and get to know your inventory and supply chain inside out and back to front. You may be long overdue for some localization.?

Matt Panek, Co-Founder & CEO of SalesGenomics

SalesGenomics has generated over $56 million for its e-commerce clients since 2015. What’s Matt’s advice for getting that dollar!?

“To stay afloat and give yourself an edge, make sure that you’re optimizing all 5 levers of your business growth equation: Gross Margins, Lifetime Value, Average Order Value, Conversion Rates, and Cost Per Click.”?

We are all about the fundamentals today! While we can have a heck of a lot of fun with creative marketing, you also just gotta remember where you’re actually making your money.

Don’t completely empty your wallet on ads if your customer lifetime value (LTV) is low. Find that balance to find those profits.?

Benjamin Golden, Founder of GoldenWeb

GoldenWeb is an SEO audit service that uncovers all the SEO problems that are holding you back in search results. Then they’ll get them fixed.?

It’s no surprise that Ben’s advice is all about SEO!?

“Open up Search Console, look for branded keywords, export a list of questions, and then create content around questions the customers have. By doing that you will be able to add a lot of extra traffic.”

Those FAQ sections are an SEO goldmine. And what’s better than making it as relevant as it possibly can be to your audience? I seriously love this tip. SEO geeks are gonna go wild for this one.??

Jonathan Ng, Founder of OXG Media?

OXG Media scales e-commerce businesses by an extra $50k to $500k per month. This is guaranteed ROI - Jonathan won’t ask his clients to pay for anything less than $50k per month. Now that’s some confidence about scaling!

What do you recommend, Jonathan??

“Everything and everybody is selling the same thing. You need to differentiate yourself well so that you’re able to get the ROAS and ROI that you’re looking for.”

Your offer needs to stand out. If you’re selling skincare, for example, Jonathan says: don’t just sell acne treatment; provide a skincare regimen guide, show support to your customers, be specific about what makes you different.

Is…is this really the end??

For now, yes. But guess what? I still have some incredible expert tips for scaling up my sleeve (It’s a very big sleeve). Stay tuned for more next week!?

Do you have any tips for scaling? Or tricks? Or hacks? Share them below! You know me - I love this stuff.?

See you next week!?