5 Momentum Building Strategies

As you know, it is never about motivating your people, it is about ensuring they have momentum in their role. My belief is that momentum is so often the solution when you or your people become stuck, stale and stagnate. If you don’t feel like you are making progress, then it is because you have no momentum. If sales are down it is due, in most cases, to a lack of activity or people doing the wrong type of activities. 

As you reset your goals and refocus your business coming out of COVID, it is so important your team doesn't fall back into their pre-COVID business activities, or try to go back to a business-as-usual approach because that is their comfort zone and what they are most familiar with in their role.

Here are 5 strategies you can employ to generate huge momentum and unstoppable success … 

1. DEFINE THE NUMBER ONE GOAL SESSION

It is so important to reset the goal and rather than having five or ten goals you want to achieve, or your team needs to achieve in the next 12 months. Take the time to define your Number One Business Goal for the year ahead. What do I mean by that, ask yourself this question … If we could only achieve one goal this year, in order to have an absolutely fabulous year, what would that one goal be? Then once you have done that make sure every one of your Leaders can answer the same question with clarity. 

2. DISCUSS YOUR REASON WHY

When the WHY becomes clear, the HOW becomes easy! You need to have an open discussion about the reasons WHY. You need to have multiple reasons WHY your Number One Business Goal is so important to achieve this year. I would suggest you share the company's reason WHY, your personal reasons WHY and ask your team to share WHY they feel it is important to them as well. Unless you have an emotional, mental and physical connection to your goal, your team will never embrace the uncomfortable, the uncertain and the inconvenient in order to achieve the goal. 

3. BREAK YOUR GOAL DOWN INTO KEY MILESTONES

I know you understand the importance of breaking the Number One Goal into quarterly and monthly targets, however, to create great momentum early in the process your team need to feel like they are winning, so make the first milestone easy. You see it is so easy to divide the target into four or 12, rather than looking at the seasons of your business and then adjusting the numbers accordingly. I normally recommend three milestones that are outside of your quarter and monthly targets, such as 30 days, 90 days and six months. The benefit of doing this is that your people are so familiar with quarterly and monthly targets, it starts to shift their mindset of BAU and gives you a reason to celebrate and recognise team members for the momentum they are creating. 

4. CHOOSE YOUR GROWTH MINDSET

Many of my clients are talking about having a ‘growth mindset’ however, have you asked your team what that really means to them? Like most things, everyone has an opinion and their own definition of certain things, like the phrase ‘growth mindset’. It is a bit like saying ‘you just need to have a positive attitude’. Seriously, what the heck does that mean?! So ask your team the definition of what a growth mindset means to them and then ask what attitude out of the following four do they need to embrace ... moment by moment, hour by hour and day by day, in their role. I call these Amplified Attitudes—in other words we all need to turn them up if we are going to achieve momentum … 

1. Courageous: To approach new prospects, try new strategies or to be innovative. 
2. Tenacious: To ask for the order or to push through when it gets tough. 
3. Limitless: To have an attitude that there is an ocean of opportunities to grow. 
4. Empowered: To not wait for everything to be perfect before they start, but to just start. 

5. DAILY HABITS BUILD MOMENTUM

People create habits and habits form futures. It always comes down to what you do consistently daily that will determine whether you are successful or disappointed at the results. Everyone has a set of habits they live by; however, the question is are those habits moving you closer to your goals or slowing you down from achieving your goal? Take the time to define the non-negotiable habits your team and yourself need to do five out of seven days in order to achieve their goals. I know for myself, that when I am filling my pipeline, I contact seven clients a day on top of my other activities, that is 35 client contacts a week and this guarantees that my calendar is always full. I am booked 12 months in advance and has kept me that way for 25 years! It is as simple as a call, text or handwritten note, not email! That's too easy to avoid. 

How do you build momentum in your business to achieve your number one goal?