5 mistakes that you should avoid in Amazon business
Nivetha Muralidharan
D2C Amazon PPC Strategist | 100+ Brands Empowered | $3B Sales Generated | Let's Boost Your Success Together!
1. Selling Low MRP Products
Many sellers on Amazon tend to price their products below 500 without considering the actual amount they will receive after Amazon commissions and other charges are deducted. This can make them think that selling on Amazon is not profitable. To overcome this challenge, it is advisable to use the Kitna Milega calculator, which can help sellers calculate the optimal price of their products. By using this tool, sellers can ensure that they price their products correctly and make a profit when selling on Amazon.
2. Low Margins
Many people make the mistake of assuming that low-priced products will automatically sell well in e-commerce. However, this is not the case. Selling products at a low margin can result in little or no profit, which defeats the purpose of doing business. Instead of compromising on pricing, it is important to focus on improving the quality of the products. Customers are often willing to pay more for high-quality items, so investing in quality can lead to better profits in the long run. In business, it is essential to prioritize profitability over just selling products at a lower price point.
3.No product research:
When it comes to profitable selling, selecting the right products is a crucial factor to consider. For instance, let's say you are selling raincoats. As a customer, you would likely only purchase a raincoat during the rainy season, and not during the rest of the year. Therefore, it is essential to select products that are in demand and can be used throughout the year. It is advisable to avoid seasonal products initially as they may not provide consistent sales throughout the year. In short, choosing products that have year-round demand is key to running a profitable business.
领英推荐
4.No Branding:
There is a common misconception that only top brands can benefit from branding and that smaller businesses cannot do it. However, this is not true. If you are selling on Amazon with a long-term goal in mind, building a brand is crucial in creating a valuable asset that can benefit future generations. Branding also helps to establish trust among customers and can improve customer relations, which is essential for any successful business. In short, branding is not just for top brands, it can be a valuable tool for any business looking to build a strong presence and leave a lasting impression in the marketplace.
5.No mentorship/courses:
Many people believe they can learn everything on their own with the help of Google, Youtube, and similar resources, including ChatGPT. However, investing in a course or mentorship can provide a more structured and steady approach to learning. While internet resources can be helpful, they may not always provide the exact solution to a specific problem. In contrast, a mentor who has experienced similar challenges can provide valuable insights and solutions. The benefit of having a mentor is that they can save you time and money by helping you avoid mistakes and providing guidance based on their years of knowledge and experience. Although mentorship may come at a cost, it is an investment that can pay off in the long run by providing a valuable source of support and expertise. Check out our FREE Amazon Masterclass to know how to sell on Amazon from scratch.?
Please add your thoughts in the comments.?