5 Mistakes That Will DESTROY Your Product Launch, AI Is Coming for Your Job (But There's a Surprising Twist), & How to Boost SEO Like a Pro

In this issue of FRICTIONLESS:

• 5 costly mistakes that can ruin your product launch
• The surprising way AI is changing product management?
• Skyrocket your Core Web Vitals and SEO with business insights

5 Product Marketing Myths You Need to Stop Believing

By: Dominick Costa

Launching a product is hard. But watching a great product fail? That's even harder.

In a?recent episode of The Frictionless Experience, hosts Chuck Moxley and Nick Paladino put their combined 35+ years of experience to the test, debunking product marketing myths that are costing companies big time.?

Here's what could sink your next product launch.

Myth #1: Great Products Sell Themselves

Reality check: Even the best products won't succeed if customers don't know about them.

One of the biggest launch mistakes companies make is assuming that if they build something remarkable, people will naturally find and adopt it.

But as Chuck?explains, marketing isn't just about awareness—it's about making sure people understand the value of a product.

Take the example of 谷歌 Glass or Crystal Pepsi—neither of which are still around today.

Why??

Products don't sell themselves. Great marketing does.

Myth #2: If a Product Fails, It's the Product's Fault

Many companies blame the product when sales don't take off. But more often than not, the problem isn't the product—it's the?marketing.

Chuck shared his experience working with SaaS companies where CEOs were frustrated because sales teams "didn't know how to sell the product." The real issue? There had never been any product marketing.

A perfect example of a marketing?fail?was KFC running out of chicken in the UK. It wasn't a product problem—it was a logistics problem. Yet, the brand took full responsibility with a brilliant marketing recovery.

Chuck explained how KFC responded:

"They actually ran full-page ads, and they took the KFC on the buckets, and they rearranged the letters to be FCK, and then the copy said, 'Hey, we screwed up. We ran out of chicken, and we're really sorry.'"

This campaign turned a disaster into a win. It proved that even when things go wrong, great marketing can still save the day.

Product Marketing Matters More Than You Think

The biggest mistake companies make is assuming that a great product is enough.

The truth is, even the best product will fail if it's not marketed properly.

If you want your next product launch to succeed, don't just build it.?Market it

For 3 more product marketing pitfalls to avoid, read my full article. And tune into the latest episode of The Frictionless Experience for more product marketing stories and fails from Chuck and Nick.

Is AI Coming After Your Product Management Job? The Answer Might Be Surprising ??

By: Chuck Moxley

While some fear that AI may replace product managers (PMs), industry leaders like Lenny Rachitsky (author of Lenny's Newsletter and Podcast) argue that the role will not only endure but evolve meaningfully.

For example, PMs will be free to focus on strategy, creativity, and leadership.

But there's more to the story.

And that's why Nick Paladino and I dedicated an entire episode of The Frictionless Experience to debate AI's impact on product management.

Here are five ways AI is poised to change the role of product managers and the delicate balance between AI and human intuition.

1. AI-Driven Data Insights Will Transform Decision Making

AI excels at parsing large datasets, uncovering patterns, and delivering actionable insights. This means that product managers will increasingly rely on AI for decision-making support, particularly when it comes to analyzing user data, market trends, and competitive landscapes.

But, as Nick emphasizes, while AI can assist in making "incremental benefits in some specific products because AI helped you figure that out," it won't fundamentally replace the human element in strategy development.

And as Lenny mentions in his LinkedIn post, AI will significantly impact skills like data fluency, but the role of the PM is not disappearing.

He adds, "PMs will continue to be the 'glue' or 'conductor' who tie everything together."

2.?Shifting Focus to Strategic Thinking and Creativity

With AI handling repetitive and data-driven tasks, product managers will have more time to focus on strategic thinking and creativity. As Nick points out, "AI fundamentally is trying to make us more efficient."

This means AI can take over routine tasks, allowing PMs to focus on what they do best (and love the most):

• Envisioning the future of products
• Developing a compelling product narrative
• Fostering innovation

In fact, soft skills like creativity and empathy will become even more valuable in the AI-driven future.

For 3 more ways that AI will change PM roles, read my full article here. And tune into the podcast episode here to listen to my discussion with Nick.

But if you only take away one thing from this episode, it's this: AI isn't here to steal your PM job. It's here to upgrade it.

The real challenge for future PMs will be learning to balance AI's powerful insights with their own human intuition to create products that resonate with users. Imagine:

• User research on steroids (AI-powered, of course)
• QA that catches bugs faster than you can say 'regression testing'
• Prioritization backed by data so solid, it makes your stakeholders swoon

And here's the kicker — all this tech still needs your human touch to make the magic happen.

Boost Your Core Web Vitals and SEO Performance with Advanced Business Reports

By: Amir Rozenberg

We’re excited to announce the launch of powerful new reports from Blue Triangle that will help take your site's SEO and performance strategy to the next level.

Offering deeper insights than Google Search Console, they allow product and business teams to create frictionless experiences for their customers while also improving search rankings.

Core Web Vitals Impact on Organic Search

One of the most effective ways to improve your SEO is by enhancing your Core Web Vitals (CWV). The Core Web Vitals Impact on Organic Search report from Blue Triangle tracks the relationship between CWV performance and organic search visibility.

With this new report, you can:

• Visualize CWV performance trends over time.
• Track key CWV metrics and their direct impact on organic search traffic.
• See the relationship between CWV improvements and increases in organic search volume.

Prioritizing CWV could be the key difference between ranking on page one or getting lost in the depths of Google’s search results.

URL Distribution Report

For businesses managing large websites with thousands of URLs, the URL Distribution Report provides a comprehensive overview of your entire URL inventory.?

With this report you can:

• See how your URLs perform against Google’s standards.
• Track improvements over time and identify underperforming pages.
• Determine where to invest in site performance for maximum SEO impact.

For executives and decision-makers, it’s about knowing which URLs need attention and how your site’s performance investment is paying off over time.

Bridging the Gap: Search Console vs. Blue Triangle Insights

While Google Search Console is an invaluable tool, it only provides a snapshot of problematic URLs, leaving hidden performance issues undetected.

Blue Triangle goes beyond these limitations by giving you the full picture. So you can uncover and quantify the unseen friction points that are silently harming your SEO rankings.

How to Get Started

If you’re a current Blue Triangle customer, reach out to your account manager to get started.?And if you’re new to Blue Triangle, welcome! Contact us to learn more.

For more information about these powerful new reports, read the full product announcement.

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