5 Mistakes Businesses Make Online

Whether you have an online or on-ground business, having an online presence is key to staying relevant. It’s a sure-fire way to cast a wider net on your targeted audience, making them aware of what your business offers, what it stands for and why they should fall in love with your brand. However, many businesses, even the ones that have been in the industry for decades, can still fall prey to a number of online mistakes that can seriously rob them of sales, recognition and the potential to become a leading voice in their communities. In this article, we’re going to get into the 5 common mistakes to look out for! 1. Inactive Social Media We get it, it can be hard to manage social media among the many other daily operations in a business. But you’ll find most of your targeted customers on these platforms, and you might be one feed post away from securing your next batch of orders. Here are some strategies to create and maintain a social media presence:?

• Create a content calendar: Plan your monthly content in advance and make sure you have a stock of ready-to-publish material before the beginning of each new month.
• ?Optimise your account: Ensure that your username, page description, logo and overall brand identity is clear on your profile, making it easily searchable and recognisable.
• Follow trends: Create content that is aligned with current trends or audios to increase engagement, reaching a wider set of audience.?

2. Outdated Website There's nothing quite as frustrating as searching for a business, product, or service, only to find incorrect information about it. This could include outdated product lists or a changed business address. Think of your website as a house: you should remove anything that no longer serves you to make room for new elements that align with your current self. 3. Unclear Brand and Product Descriptions on E-commerce Platforms Selling your products on an online marketplace like Borong Marketplace ? Don't sabotage your sales and relationships with potential retailers! Make sure your brand information is accurate and your product descriptions are up to date. You can use Borong Direct to easily update business and product information to increase visibility. Additionally, this is a dashboard that enables easy access to sales data, procurement processes and more. 4. Not Connecting with Customers Regularly Don't stop after getting the audience to fill out forms and register as members. Keep reaching out regularly, or you'll be forgotten. Send out emails and text messages about your latest offerings, quarterly promotions, company updates, and more to ensure that your brand stays top of mind.

5. Lack of Creative Marketing Okay, if you’re thinking to yourself at this point “but I do all these points, why isn’t it working?”- We say this with the utmost care, but this might be because the material that you’re putting out is… boring. Fret not, you can fix this. Here’s how you can amp up the creativity in your marketing effort:

• Experiment with visuals: Use different colours (within your brand colours), illustrations and concepts to convey your message.
• Change up your copies: WORDS CAN MAKE A WORLD OF DIFFERENCE. While we don’t encourage you to make your audience feel like you’re yelling at them (unless that’s the effect you're aiming for), that was a good example of how just a change of lowercase can elicit a different tone.
• Look into customer insights: Platforms like Borong Direct can help you gain insights into your customers’ buying patterns, behaviours and predictions. You can use this insight to guide your marketing efforts.?

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It may seem daunting to be on the lookout for these pitfalls, but once you integrate strategies to combat these mistakes into your business routine, it will become second nature.Additionally, we can help you sort out the nitty gritty when it comes to selling online so that you can focus on what truly matters in your business. Want to learn more? Schedule a FREE demo with us .