5 Mistakes to avoid while building a personal brand on social media

We all know that a relationship with social media can be a real rollercoaster when you're trying to build your personal brand. It's like a love-hate situationship that seems impossible to step away from. We all want to craft a unique and captivating brand for ourselves, but along the way, we can stumble into pitfalls that could hurt our personal brand on social media.

Without a solid plan and strategy, you might make avoidable mistakes you'd rather steer clear of. Here are a few simple pointers that can help you master the art of building your personal brand on social media!

1. Alter the frequency to your desires?

Let's talk about how often you should post – it really does matter. Be visible, but don't be too visible. You need to find a sweet spot between this paradox! There's no thumb rule to the post frequency. Experiment with different numbers and see what works best for your audience on various platforms.

This helps you decide how often to post and create a tailored content strategy for your brand. Now, we get it, especially when you're just starting; you might be doing everything solo, which can be pretty hectic. But here's the deal: don't stress yourself out trying to make picture-perfect posts daily, especially if they don't add much value for your audience.

Your audience will appreciate consistency and value more than perfection. The goal is to share relatable content that connects with them. For instance, imagine you're a budding pastry chef sharing your journey with dessert enthusiasts and foodies. You could try posting three to four times a week about why you started baking, the baking process, or the importance of using the right ingredients. Check the analysis, engagement rate, profile visits, etc., to know what works best for your profile and increase/decrease your posts accordingly.?

This way is more engaging than sharing random internet recipes every day. Remember, what matters most is posting consistently and creating content that genuinely matters to your target audience.

2. Blindly posting?

Posting on social media without a plan is a bit like throwing darts blindfolded – you might hit the mark, but it's mostly luck. We all agree that doing something is better than doing nothing, but when it comes to social media, blindly posting without direction won't do much for your personal brand's growth.

So, what should you do instead? Well, before you hit that 'post' button, take a moment to analyze your target audience. Get to know their likes, dislikes, what makes them tick, and what keeps them up at night. Understanding their needs, pain points, and motivations is key. Why, you ask? Because these insights will be the blueprint for your content strategy.

Let's go back to our baking example. Imagine your audience is clueless about how to start baking and doesn't know where to begin with essential tools. That's their struggle, and you can address it. Create a post or a video showcasing the best-quality baking utensils, explaining which tools are ideal for specific desserts and even which spatula works like a charm for creamy creations.

This way, you're building content pillars offering genuine, useful social media information. It's not about mindlessly posting; it's about posting with a purpose that resonates with your audience.

3. Relying on AI for everything?

AI has undoubtedly made our lives much more convenient, delivering efficient results at lightning speed. It's like having a supercharged helper at your fingertips.

However, there's something important AI can't quite grasp – the ability to connect and build a genuine bond with your audience. Nowadays, many creators are in a rush to establish their personal brand using AI-generated posts. While these posts may be informative, they often lack emotional depth. They fail to truly understand the pulse of your target audience and how to resonate with them through content.

Sure, using AI as a tool for growth and learning is a smart move. But leaning on AI to do all the heavy lifting for your personal brand might not be the wisest choice. Why? Because it struggles to capture your unique tone, valuable insights, personal experiences, and the one-of-a-kind personality that you bring to the table. After all, personal branding is about showcasing what makes you, well, you.

Let's face it; AI won't craft a post about when you created a new frosting flavour that became a massive hit with your customers. It won't tell the story of how using the wrong cream product led to an a-ha moment in your cupcake-making journey. These personal anecdotes and experiences make your brand truly relatable and memorable. So, while AI is an excellent tool, remember that your personal touch is irreplaceable.

4. Ignoring engagement?

Imagine this scenario: you're talking to a friend, but they seem utterly disinterested and don't bother to reply. Not a great feeling, right? Nobody enjoys chatting with a brick wall. Well, the same principle applies to your followers and visitors on your social media profiles.

They invest their precious time and energy in engaging with your content because they find it interesting, helpful, or even surprising. Ignoring their feedback, honest reviews, or just general interaction can lead to missed opportunities to connect with your audience and truly get to know them.

In fact, it could open doors to exciting possibilities like business opportunities or invitations to professional gatherings. The potential is vast. So, it's vital never to overlook the engagement that comes your way. Make sure you engage with your audience and let them know that their voices are heard in every possible way. Building those connections can be a game-changer for your personal brand.

5. Not exploring new features

Want to really catch your audience's eye? Well, the secret is right at your fingertips – the nifty tools social media platforms offer. These platforms constantly work hard to give creators, entrepreneurs, professionals, and influencers some fantastic new features. These features make engaging with your followers and grabbing the attention of new ones a whole lot more exciting and memorable.

So, here's the deal, dive into those new features and make them a part of your content strategy.?

Have you made any of these rookie mistakes while building your personal brand? Or you don't know where to start to build a personal brand?

Just shoot us an email at [email protected], and we will create the HYPE for you!