5 Mistakes To Avoid When Sending Emails

1. Lack of Personalization

Avoid sending impersonal, generic emails. Tailor your messages to each client's unique journey, addressing their specific needs, challenges, and goals. Personalization shows you care and understand their individual situation, which can significantly boost engagement.

2. Neglecting Mobile Optimization

Don’t ignore the importance of mobile-friendly emails. Many of your clients will read your emails on their phones, so ensure your emails are responsive, with easy-to-read text and clickable buttons. A poorly formatted email on mobile can lead to a lack of engagement or even unsubscribes.

3. Overwhelming Content

Avoid overwhelming your clients with too much information in a single email. Keep your emails concise and focused on one main message or call-to-action. Break up text with bullet points, images, and clear headings to make the content more digestible.

4. Weak Subject Lines

Don’t use vague or uninteresting subject lines. Your subject line is the first thing clients see, so make it compelling and relevant to the content of the email. A strong subject line can significantly increase your open rates and set the tone for a positive interaction.

5. Ignoring Legal Compliance

Avoid neglecting email marketing regulations such as GDPR or CAN-SPAM.

Always include a clear opt-out link and ensure you have permission to email your recipients. Compliance not only builds trust but also protects your coaching business from potential legal issues.