5 Missteps that Can Hinder Your Success with LinkedIn Ads

If you’re running LinkedIn Ads to generate leads for your B2B business but are not seeing the results you hoped for, there’s a good chance you’re making one (or more) of these common missteps.

1?? Your Attribution is Basic

B2B sales often involve long sales cycles, spanning months—or even years. Without robust attribution models, it’s tough to measure how each marketing channel contributes to lead generation and sales.

Sure, tracking multi-touch attribution is harder than ever, but it’s not impossible.

Prioritizing this will give you the data you need to make informed decisions about your LinkedIn Ads and other marketing efforts.

2?? An Aggressive Sales Process

If someone downloads a free resource and immediately gets a call—or gets bombarded with emails—they’re likely to pull back.

Overusing this tactic has led to rising CPLs as people become more hesitant to share their info.

Instead, match your sales approach to the buyer’s stage in the funnel. Build the know, like, and trust factor before pushing for a sale. You’ll close more deals without burning leads in the process.

3?? Unrealistic ROI Expectations

Running retargeting campaigns on LinkedIn? Great—you can often see faster results. But this only works if you already have significant, relevant traffic on your website from other sources.

If you’re targeting cold audiences, expecting ROI in the first month—or even the first three—is unrealistic.

With the right strategy, continuous testing, and smart optimization, LinkedIn can become a reliable source of high-quality leads.

4?? No Clear LinkedIn Ads Strategy

Maybe you’re running LinkedIn Ads, but you don’t have a strategy you truly trust.

This might be because:

— You lack in-house expertise

— Your PPC agency doesn’t specialize in LinkedIn Ads

— You’ve tried applying your Meta Ads strategy on LinkedIn, but it led to underwhelming ‘meh‘ results

Whatever the reason, not having a tailored LinkedIn Ads strategy can leave you with campaigns that underperform—and leave potential ROI on the table.

5?? No LinkedIn Ads Expert

Social media advertising platforms have become highly specialized.

Without significant LinkedIn experience, even a talented media buyer can struggle to deliver results.

Having someone who truly knows LinkedIn Ads—who has managed large budgets, built playbooks and understands the nuances of the platform—can make all the difference.

Ask your PPC agency if they have this expertise. If not, it might be time to work with a LinkedIn Ads specialist.

As you read these common missteps, does any stand out to you?

Maybe it’s something you’re currently doing—or something you’re unsure about.

Let me know in the comments below.

Stop Guessing. Start Optimizing.

If you’re running LinkedIn Ads and wondering how to improve results, I’m offering three FREE LinkedIn Ads Account Scans this month.

It’s simple to apply:

— Answer a few questions here.

— If you qualify, I’ll personally review your account and provide insights tailored to your business.

Want to make LinkedIn Ads a growth engine for your business? Let’s start.

Apply here for your FREE LinkedIn Ads account scan.