The 5 Minute Sport Marketing Week

BRIGHTON PREMIER LEAGUE PROMOTION

Brighton and Hove Albion gained promotion to the Premier League last weekend, for the first time in the club’s history. Brighton become the 48th English side to compete in the Premier League. 52% of England’s current 92 clubs will have now played in the Premier League since 1992.

Promotion could be worth up to ￡200m, however even if Brighton were to finish bottom of the league they would receive payment totalling over ￡100m thanks to new broadcasting revenues and league sponsorship.

Social media reacted as @OfficialBHAFC received 19.5m global impressions in the first 12 hours after the side gained promotion.

More here.

EL CLASICO LOOK AHEAD

Arguably the biggest football match on the planet, El Clasico, kicks off this weekend with global viewing figures estimated to be 400m.

Ahead of the match Twitter unveiled El Clasico emojis for select players including: Cristiano Ronaldo, Sergio Ramos, Lionel Messi and Luis Suarez, as well as club crest emojis.

Real Madrid beat Barca to 100m Facebook likes recently even though Barcelona were automatically messaging followers on Twitter asking them to like their Facebook page. Their efforts were in vain as Real hit 100m nine hours before Barca who were stuck on 99.8m at the time.

More here.

ESPORTS ASIAN GAMES

ESports will become an official medal sport at the 2022 Asian Games in China, signifying the biggest step yet at making competitive gaming a mainstream sport. The Olympic Council of Asia (OCA) announced a partnership with Alisports, the sports arm of e-commerce giant Alibaba, to introduce eSports into the Pancontinental event.

ESports generated $493m in revenue with a global audience of about 320m people in 2016, a figure expected to rise to $696m in 2017.

Earlier this year BT Sport announced that they would broadcast FIFA 17 Ultimate Team Championship events, where winners can take home prize money of ￡130,000.

More here.

LIVERPOOL LADIES AVON DEAL

Liverpool Ladies have signed a front of shirt deal with cosmetics company Avon, becoming the first female-focused brand to sponsor a top-tier women’s football team in the UK.

This bold step by Avon could set the trend for other women’s brands looking to move into sports sponsorship.

Women’s football has seen massive growth in recent years with participation and viewership increasing. The 2015 FIFA Women’s World Cup broke records as 25.4m unique viewers watched the final between the USA and Japan – with the audience peaking at 30.9m.

Avon LFC Ladies Launch

More here.

UBER EXCLUSIVE UNITED CONTENT

Ahead of Man United’s Premier League win over Chelsea last weekend the club began their activation campaign with Uber by offering customers exclusive player videos.

The videos will be accessible in 200 cities across the world, with Uber are targeting the masses with these exclusive interviews, not just United fans.

The first set of videos see Paul Pogba, Juan Mata and Henrikh Mkhitaryan discuss which teammate they would like to share an Uber with – using the apps 5* rating system. The videos can only be activated once a customer has begun their Uber journey.

More about the activation.

More about the United partnership.

Uber partner with AEG.

More here.