5 Messages That Work on LinkedIn

Hi, I'm Nick - welcome to the latest edition of my newsletter. Thank you to everyone who has subscribed already, and a warm welcome to my newest subscribers.

My passion lies in helping professionals build effective sales pipelines using LinkedIn, by getting connected to their dream clients. Known as ?????? ?????? ????????????????????, I’m a Marketing Consultant and Expert in Social Selling and Lead Generation, as well as a bestselling author, and creator of workshops and online courses on LinkedIn.

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This week, I'm going to share my top 5 Messages That Work on LinkedIn.

I’ve learned over the years that the art of relationship building is incredibly important. It’s an approach that has worked for me as I’ve grown my own business from scratch - by building connections, sending personal LinkedIn messages and regularly engaging with potential clients. Unfortunately, many people struggle with having the confidence to build and nurture a professional relationship without coming across as pushy or going in for the?hard sell.

I’ve built my proven approach to social selling – my?‘4C Method for Prospecting Like a Pro’?with relationship building messaging at its very core, and I’m excited to share my top 5 tips for using LinkedIn messaging with you.

1. The Personalised LinkedIn Invitation

Start as you mean to go on by sending a personalised LinkedIn connection request to your prospective connections. Don't just send the same generic message to everyone you hope to connect with, instead try to personalise it in some way. You may have an interesting mutual connection in common, have attended the same school or university, or you could mention something relevant to you that they've recently posted about.

This is the beginning of the conversation with your prospective client, so it's important to hit the right note. To help you with this, I’ve created a range of LinkedIn messaging scripts that I provide to people registered on my?Complete LinkedIn Mastery?course, including 8 different templates that you can personalise to use for your connection request.

By consistently using advanced search techniques such as?Boolean Search to identify your ideal clients on LinkedIn, you'll be able to steadily grow your network, ideally connecting with between 10-30 people per day.

2. The Welcome Message

Once connected, follow up within a couple of days with a message to welcome your prospect to your network. It’s a great way to get a two-way conversation going. You can let them know you’re there to help and will be giving them value as you build your relationship.

Keep the message short and friendly. At this stage, you are NOT trying to sell or pitch. Nurture the relationship and earn the opportunity for a phone call or meeting when the time is right. Look for clues in their LinkedIn Profile to work out what to include in the message. It’s a good opportunity to offer them something free, such as a download or other resource, to make them feel good about being connected to you.?

Again, the LinkedIn messaging scripts included with my?Complete LinkedIn Mastery?course can really help.

Don’t forget that people will be reaching out to connect with?you?on LinkedIn. It’s a good habit to review the connection requests that you’ve been sent on a regular basis. You might get some good leads that way! When accepting connection requests sent to YOU, especially when they’ve taken the time to personalise it, send a welcome message. Chances are, they won’t initiate the conversation, so get the ball rolling using LinkedIn messaging, and start nurturing the relationship.

3. The Rapport Building Message

The focus here is on building a relationship and nurturing your prospective clients by providing value to earn their trust with the ultimate goal of warranting a phone call, video or face to face meeting with them.

After you’ve sent a welcome message to a new connection, my experience shows that it’s best to wait about a week before you start sending them relationship-building messages. If you then send regular messages every 2-3 weeks, you can keep the relationship going and your prospects engaged.

Many people make the mistake of sending a connection request and then expecting things to miraculously happen. Instead, you need to build trust as part of a professional relationship with your prospective client – and that takes time.

By regularly conversing with them, you’ll keep them interested. Stay top of their mind, by showing you’re a valuable connection without the hard sell or expecting anything in return. As part of my?Complete LinkedIn Mastery?Course, I’ve built a whole set of LinkedIn messaging templates that can be used to spark up a conversation and keep the momentum going.

4. The Message to Reignite Your Relationship with Existing Connections

I’ve talked about my approach for new connections, but you can also use LinkedIn to re-engage existing connections by starting a conversation around ‘trigger events‘. Examples include when someone’s viewed your profile, has a work anniversary, a promotion, or has engaged with your content.?

These events can provide a good reason to revitalise some of your older connections, especially if it’s been a while! It’s worth reviewing your?notifications?tab on LinkedIn and keeping an eye out for suitable opportunities to spark up a conversation.

5. The Message that Moves the Conversation Offline

Eventually, you'll get to the stage where you're ready to move the conversation offline by having a conversation on the phone, over Zoom, or face to face. Don’t rush to suggest this as you could burn the relationship – it’s better to wait until the time is right.

There’s no hard and fast rule, but If you’ve put the groundwork into building a relationship and providing value using LinkedIn messaging, you’ll know when it’s appropriate to do this as it will feel like the natural next step. It’s best to show that you can genuinely make a difference – and offer a call or meeting to help them.?

The good news is that when you get to that stage, it will feel natural. You’ll be helping them, using your expertise to provide solutions to their business issues. You can really engage with them and move to convert them to become a valuable long term client.

If you want to learn more about getting the most out of LinkedIn messaging, please check out this blog article on my website.

I hope that you've enjoyed reading this and that you've learned something new - I'd love you to subscribe and share my newsletter. And if you haven't registered for my?free LinkedIn Masterclass?yet, it's definitely worth a look - just follow?this link?to book your place.

If you need more help or advice with anything LinkedIn related, I'd be delighted to hear from you. Please send me a?DM on LinkedIn?or email me at?[email protected]