The 5 MEGATRENDS to Monitor According to The Boston Consulting Group
Ana Isabel Munguia Partida
B2B Marketing Expert | AI & Data Product Marketing | Driving Brand Growth & Engagement through Multi-Channel Campaigns
I recently had the opportunity to listen to Melanie Seier Larsen, Principal at The Boston Consulting Group, talking about the 5 megatrends to monitor in business. The Boston Consulting Group studies a series of megatrends, major trends with the power to reshape the landscape of economic opportunity and risk, each year. These megatrends are focused on several pressing issues being faced today, which will continue to have an impact on how businesses are operated, developed, and managed.
Although there are several dozen megatrends monitored by The Boston Consulting Group, in this talk Melanie Seier focused on five of the most relevant for the general wellbeing of women and men in society. Read about them here:
https://mediachange.info/en/Innovation/5-megatrends-according-boston-consulting-group