5 Media Platforms to Increase Your Online Exposure

If you want to create more brand recognition, and get more visibility in your business, media is essential in making that happen.

As someone who has been in media for so long, it has done wonders for me.

A great example of a woman who has built her empire through media is Oprah Winfrey . She has utilized media to create her $2.6 billion dollar empire and is considered the richest black woman in the world.

Of course, she didn't just use one type of media but many different forms to get to where she is today. So I will be sharing 5 Media Platforms to Increase Your Online Exposure.

1. Co-author Books

One of the first things I ask a potential author is.... What do you want the book to do for you?

It's simple yet as women we tend to over complicate our answer.

I love being part of co-author books. It's a great way to be seen as an expert,, gives you the authority and creates opportunities for you. It's also easier to land speaking engagements since your book is proof that you are an expert in your field even if you only have one chapter in the book. The book also becomes your extended business card and it 10x your visibility since other women in the book are promoting it as well. A book is a great tool to create strategic business partnerships, connect with people of higher influence and create different streams of income.

Since we have started our #WomenWhoBossUP book series in March 2020, we have already launched 10 books from different themes showcasing true diversity. The book has become a movement for women empowerment.

If you want to learn more about how you can be part of our co-author book series, you can book a call here - https://sheenayapchan.com/bossupcall

2. Podcasts

I started my media journey with podcasting and I love it. If it wasn't for my podcast The Tao Of Self-Confidence , I wouldn't be here today sharing this with you. Having a podcast can help you build trust and loyal fans because you are creating a deeper connection. It's also easy for people to get content since they can download the audio and listen to the episode while jogging or be stuck in traffic. It's easier to be a guest on a podcast than to be a guest blogger because you just show and talk, and the host will send you the necessary marketing material for promotional purposes.

3. Video

Youtube is the largest and most popular video hosting platform and the 2nd largest search engine on the internet. It's friendly on all devices and if you are able to meet the requirements, you have the ability to make an income directly from the platform. Being on video may be scary especially if it's your first time but once you get over the hump you become unstoppable. Also it's a great way to practice being on camera in case you ever get picked up to do a TV interview.

4. Mainstream Media

Being featured on mainstream media is powerful for your branding. If I said you are awesome, nobody would since nobody knows who I am. If NBC said you are awesome, then that's a whole different story. Mainstream media helps you build instant credibility and you can reach a wider audience which can convert to paid clients. Having top tier media platforms that will vouch for you can go a long way in your business.

5. Professional Speaking

Professional speaking can be a highly lucrative if you know how to position and market yourself as one. Of course, you would have be an expert in your field but there are many ways to speak on stage either to sell your products and/or services or inspire your audience to become better. Speaking is a great way to network with your audience, build relationships and get yourself out. The richest female speaker in America to date is Oprah Winfrey.

It's important to incorporate all these media platforms to create the online exposure you need so you can get more visibility in what you do. It will help you build trust and in turn convert your audience into paying clients. Media has enabled me to raise my profile, be seen as an expert and have income opportunities that I never knew existed.

I hope you enjoyed reading this article, feel free to share any questions you have in the comments! TTYL

Sheena Yap Chan

P.S. Pre-order my upcoming book The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within 0n Amazon - https://amzn.to/3Xa6XAp