5 Marketing Trends to Watch Out for in 2024: How AI and Mixed Reality will Revolutionise the Industry!

The world of marketing is constantly evolving. Every year, new trends and technologies emerge to change the trajectory of our profession. For many years, we've gone abbreviation crazy and focused on talking about the future of AR, VR, MR, and AI, but in 2024, we have something new to talk about - Spatial Computing.?

Here are the top marketing trends marketers and communicators should watch in 2024.

Brand Safety and Verification

With the rise of fake news and misinformation, brand safety has become a significant concern for businesses. In 2024, we can expect to see more emphasis on brand safety and verification, with companies investing in technologies that help them identify and respond to fake news, hate speech, and other harmful content. This will involve sophisticated algorithms that identify and flag harmful content and partnerships with third-party verification providers to meet brand safety standards.?

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Artificial Intelligence to Drive Improved SEO

Search Engine Optimisation (SEO) is an essential aspect of digital marketing, but it can be time-consuming and challenging to get right. In 2024, we expect to see more businesses using artificial intelligence (AI) to improve their SEO. For some, this will mean using integrated tools built into platforms like?HubSpot?or SalesForces to create content more efficiently and with fewer resources.?

The Return of the Physical in the Omnichannel Mix

Despite the rise of online shopping, particularly on social media, physical stores are still a crucial part of the retail experience. In 2024, we expect to see more businesses adopting an omnichannel approach that combines physical and digital experiences. This could include using augmented reality to enhance in-store experiences, creating pop-up shops that offer exclusive in-store products, or, like GymShark, opening their?second permanent store.

The Use of AI to Do More as a Result of Smaller Budgets

As marketing teams face tighter budgets, many are turning to AI to help them do more with less. In 2024, we expect more marketing and communications teams to use AI to automate content creation, chatbots, social media customer engagement and omni-channels communications. This frees up time and resources and helps businesses stay competitive in an increasingly digital world.?

Natural language models such as ChatGPT can understand and respond to customer enquiries across various channels instantly and in the same tone of voice., helping to create a consistent brand experience.?

Apple Vision Pro

Mixed reality (MR) is a term used to describe technologies that blend the physical and digital worlds. In 2024, we can expect more businesses to use MR to create immersive experiences that engage customers in new and exciting ways. Thanks to the rise of?Meta's Quest?devices and?Apple's Vision Pro, businesses will have access to new tools and technologies that make creating mainstream, compelling MR experiences for customers more straightforward.?

Spatial computing is far from a mainstream product at this stage, but with Apple entering the market, early adopters are likely to see some of the biggest successes.

In conclusion, the marketing world is continuously evolving, and staying updated with the latest trends is crucial to stay ahead of the competition. In 2024, we can expect to see more emphasis on brand safety and verification, the use of AI to drive improved SEO, the return of physical stores in the omnichannel mix, the use of AI to do more with smaller budgets, and the rise of mixed reality technologies. By adopting these trends, businesses can create better customer experiences, stay competitive, and drive growth in the digital age.