5 Marketing Monsters Lurking in Your Midst

Office Halloween parties. Love ’em or hate ’em, the fact is that sometime in the next 5–7 days, you’re going to be required or strongly encouraged to step out of your comfort zone, don some crazy-uncomfortable concoction of an outfit, and then try to get through your day with a straight face.

In a nod to this hallowed office tradition, we bring you five marketing monsters and your best bet to beat them.

The Vampire Creative

You know when you see an ad or get a campaign that is just so good you can’t stop talking about it, only to realize that not only do you not remember the brand it was advertising, but you don’t even know what it was advertising? Creativity is the cornerstone of a good campaign, but it has to support the message. If your audience doesn’t know what you were trying to impart after experiencing your communication, you’ve been a victim of The Vampire.

Ghostly Goals

There’s some benefit to transparency, but not this kind. If your goals are unclear, difficult to uncover, and impossible to see when you evaluate your communication, it’s time to do some Goal Busting.

Frankenstein Funding

Getting to the end of the year only to realize that you have to cobble together funding from various sources to get the leads you need is pretty scary. Creating a line item in your budget for a custom lead-generation campaign each year means healthy leads come in, and you can save the surgery for Dr. Frankenstein.

Zombie Data

Is there anything more frightening than sending your campaign out into the world only to find it withering under the weight of undead list data? Whether your prospect has moved on to another company or torched the email account you have on file, lists degrade at a rate of approximately 2% a month. Keep your campaign thriving in the land of the living with regular list work.

Monster Metrics

Has your CMO handed down frighteningly large metric goals for you to reach this year? We can help. Live chat with us while there’s still time.