5 Marketing Mistakes Most New Businesses Make

The excitement of getting a new business idea, the desire of making a difference to this world, planning all the activities, starting your own business and working on every bit for a big launch is something that every business owner identifies with. Another familiar experience would be those sleepless nights when you are excited to work on your business and lie on the bed only when the body starts asking loudly for rest.

Yet, the harsh reality hits after you have put in all the hard work and you are ready to go to the market. Most business owners plan for the finest nitty gritty of their products/services, but forget or miscalculate some important aspects of marketing their business. Today, we will cover the most common 5 mistakes committed by new businesses.

Mistake#1

Little to no understanding of the customer psyche

Having a clear understanding of the customers’ pain points and the USPs of your product/service are a must to know how to create a successful digital marketing strategy.

As our Digital Marketing Manager Krishna Chaitanya rightly points out,

If the target audience is accustomed to a certain style of the website layout or certain way of navigation, providing them with a similar experience can help make the brand more relatable.

Mistake#2

Allocating little to no marketing budget

This is the gravest mistake of them all. Any business needs marketing to create awareness and brand consideration, resulting in quality leads. A new business needs more marketing since not many people know of it or trust it. By allocating very little to no budget, the business ends up compromising on the quality of marketing activities and is not able to reach prospective customers.

Mistake#3

Incorrect logo design

A logo is the most important part of the brand identity of any business. There is a lot of science behind the elements, colours and fonts used in the logo. Apart from this, the adaptability of the logo for different media (website, mobile app, product stickers, t-shirts, mugs, etc.) is also something that the designer would take into consideration.

A professional designer would take all these aspects into consideration before designing a logo. When you cut corners thinking that it is not essential to spend on a logo and that it is nothing but a fancy symbol, you are neglecting an important part of your business. Remember that most people would perceive your brand based on the logo whether they realise it or not.

Mistake#4

Obsession with technical specifications

At times, businesses make the mistake of being so obsessed with the technical specifications of their product that they ignore the manner in which it will be perceived by the target audience. This is an extension of the aforementioned mistake of having little to no understanding of the customer psyche. Like our Digital Marketing Specialist, Kalyan MDS says,

Are you going to stand and explain the specifications to each and every prospective customer? No! You will not be present there and the customers will form an understanding based on the information that is provided on the website and social media channels. So, you need to make that experience intuitive.

Mistake#5

Poorly designed marketing collaterals

B2B service providers make the mistake of creating their website as if it was an e-brochure. Many a time, business owners want a multiple-page website even when they don't have sufficient budget or content for the same. Often, they have a mindset that a website essentially means Home, About Us, Contact Us etc. and to have more pages even when they don't provide any real value to the visitors. Such low-budget websites end up with poor UI/UX and hence require a revamp when the business decides to go for digital marketing.

These days, a lot of businesses want to sell products online and there is no entry barrier for doing so which is a good thing. Getting products listed on e-commerce sites is one of the ways apart from building your own SEO-friendly website for e-commerce. The deal breaker on both these platforms is the product images. Professionally created product images will make the product more appealing to the target audience and would increase the chances of them trying out the product.

As our Design Specialist Harsh Khakal says

The logo, product/website design, and product images are all complementary to each other and appeal to the target audience.

Conclusion

When running a business, it is often equally and many times more important to know what not to do rather than what to do. Having a hamstrung or restricted digital marketing strategy can set back your business and prevent it from building a positive reputation. Especially for a new business, a good reputation can mean the difference between being profitable and ending up in the red. Get in touch with Idecution today to ensure that your business belongs to the former group.