5 Marketing KPIs your startup needs to thrive

Getting as many eyes as possible on your startup is crucial if you're looking to grow–and that's what marketing is.

Making the most of your marketing efforts, however, requires you to understand the marketing strategies that yield the most results and the ones that don't.

A research by Splunk revealed that 91% of organizations believe that, given the right data, their organization is in a strong position to compete and succeed in its markets over the next few years.

This research establishes the fact that when you understand what works and what doesn't, you can double down on the strategies that are best suited for you and record amazing results.

Key Performance Indicators(KPIs) come in here.

If you're wondering what marketing KPIs are and how they benefit your marketing, keep reading.

What is a Marketing KPI??

A Marketing Key Performance Indicator(KPI) is a? criterion used in determining the progress of your marketing and sales efforts across various platforms.

Marketing KPIs are specific. They are important because they give you specific feedback as regards how your marketing campaigns are coming along.

Imagine being in a football match without a goalpost, you wouldn't know which team is winning and which is losing.?

It's the same way with Marketing KPIs.

Without these marketing metrics, it'll be impossible to know your victories, losses, and where they come from. This could result in the mismanagement of your marketing budget.

You're probably wondering what these marketing KPIs are and how you can start implementing them.

Here they are.

1. Leads Generated

Leads are the number of people who have shown interest in your business. Either by clicking on a link, signing up for a free webinar, or downloading a free ebook.?

It's a no-brainer that the more the number of leads, then the higher the possibility of selling to them and retaining them as loyal customers.

Leads differ depending on their lifecycle stage. This means that all leads are not equal and as such require different techniques to bring them in.

They are classified into

Marketing Qualified Leads and Sales Qualified leads.

• Marketing Qualified Leads: These are leads that have expressed interest in your company and could become your customers if they're well nurtured and followed up
• Sales Qualified Leads: These are leads that have been vetted and have moved from your marketing teams to your sales teams.?Unlike the Marketing Qualified leads, the sales qualified leads are more eager and ready to make a purchase, hence their willingness to speak with the sales team.

2. Website Visitors?

This KPI focuses on measuring your efforts in content marketing.?

Here, you get to ascertain the effectiveness of your marketing, especially as regards the content you put out.

Website visitors sometimes called website traffic are people who visit your website. Taking note of your website visitors is not limited to the number of unique visits.

?Also check out for metrics such as:

• Bounce Rate: The number of people who leave your site immediately after they arrive.?
• Page per view: This refers to the average number of pages viewed by users who visit your website.
• Sessions This is the sum of the interaction the user has with your website during the duration of their visit.
• Users: These are the number of people who visit your website for their use.

3. Sales Growth

This is a definite way to dig out how much of your revenue is influenced by your sales.?

This helps you to know how effective your marketing strategies are and how much they've contributed towards the revenue of your business.

The good thing about sales growth is how specific it is as it spells out in clear terms how much your sake activities have contributed to your revenue.

4. Website traffic to website lead ratio

This KPI measures the number of website visitors who have been converted and become leads.

It helps you to determine your website quality and your website conversion rate.

This way you can find out where you're at and seek to improve it or do more with effective tools.

5. Return on marketing investment

This measures the revenue generated from marketing activities when compared to the money spent on these activities.

Keeping an eye on your marketing ROI helps you determine if the expenditure made for marketing activities is worth it.

You can discover mistakes, sailing points, customer behaviors, and reactions to your marketing campaigns when you measure your marketing ROI.

Your Marketing Can Become More Effective!

Until you measure your marketing strategies you'll be unable to find out how hard you've come, how far you should go, how much effort you should put in, and most importantly where you should channel these efforts.

The best is yet to come with your marketing if you implement these methods.

I provide you with implementable content on marketing, business growth, sales, and SaaS. Keep your tabs on this profile for more content.

I am Angel Leonard . I help brands and businesses stand out in a saturated environment using the right content both to attract, educate, and glue YOUR audience to you. I'm always ready to work with you. Simply send me a message.