5 Major Business Benefits of Social Media Marketing

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Humans need connection, we crave it. In Maslow’s hierarchy, our psychological needs for belonging and love are right in the middle of the pyramid. If a person is deprived of these needs, their development and self-realization them is difficult. Perhaps this need for connection is why modern humans are so addicted to social media. There are 3.5 billion social media users worldwide, and these users spend an average of 3 hours per day on their chosen sites. The term “social networks” refers to websites and applications that facilitate the creation and sharing of content by users.

Content shared on social networks consists of text, photos, videos, etc., and is shared in real-time in a private community of friends and family selected by the user or in a public community open to all users. As far as modern social networking sites as we know them today go, Friendster was the first of its kind. The US site launched in 2002 and allowed users to find and connect with friends online; it had over a hundred million registered users. However, the first signs of social networking were seen in the late 1970s, when bulletin board systems (BBS) allowed users to log in and connect via PC.

1: Brand Awareness

Companies of all sizes and industries want to get their name out there. With millions of people using social media around the world, it’s easy to see why social media can be one of the best platforms to promote your brand. It’s a great way to spread the word about your business and showcase your products or services. Many brands also use social media to share news, product updates, launches, and other information.

The more people you can reach with this content, the better, and aside from your website, social media is one of the best ways to do that in this tech-driven world.

2: Sales Increase

All businesses have the common goal of generating as much revenue as possible. If you haven’t included social media in your marketing efforts, you may be missing out on an additional revenue stream. This is related to brand awareness, and the more people who know about your business, the more opportunities you have to grow your customer base. Social media allows you to reach your target audience not only directly on a variety of platforms but also through word of mouth. Many of the people you reach may not necessarily be interested in your product or service, but they may pass on your information to others who are.

Depending on what you offer and the type of content you post on social media, you can also earn money directly on various social media platforms. You can sell products, book appointments, and collect leads through social media. Although you can earn more through organic social media posts, you can spice up your social media marketing by investing in paid campaigns. Even with a modest budget, you can reach hundreds (or thousands) of like-minded people who might be interested in buying your products or booking your services.

3: Improved Search Engine Optimization

A solid SEO plan consists of many different components, but many people are surprised to learn that their social media presence can also help improve their rankings. While it’s not your actual social media marketing efforts that directly improve search engine optimization, it’s the actions others take that they do.

To understand this, it helps to know more about how SEO works. For example, remember that SEO relies heavily on quality backlinks. Social media is a great platform to showcase your best content, and you like to share engaging content. The more viral something becomes, the more people will link to your business website, which can greatly improve the domain authority of your website. Although it can take a while for great content to become widely shared, social media is a great channel to get things going.

4: Best Customer Service

Brands large and small depend on excellent customer service to be successful. Whether you’re asking a question, requesting more information, or troubleshooting a problem, most businesses today offer customers a variety of ways to communicate with them. Phone, email, and even live chat used to be the main ways customers communicated with a business, but today many use social media as their main point of contact.

Because social media gives businesses a better way to engage with customers and generally improves response time, it generally provides a better customer service experience.

5: Retargeting Opportunities

As briefly mentioned above, social media marketers have the opportunity to expand the reach of their target audience by investing in paid campaigns. Most importantly, social media is a great platform for ad retargeting.

Reach the people who are most likely to become paying customers by running social media ads that specifically target those who have already visited your website and viewed specific product or service pages.

Final words: 5 Major Business Benefits of Social Media Marketing

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