#5- Literally!, LinkedIn, and the Brat Pack...

Welcome to the July edition of the newsletter.

This month is heavy on the Brat Pack, but June was a big month with the release of the documentary from Brat Packer Andrew McCarthy and I had some thoughts!

I also picked up his book and am loving it.

I chatted with the composer behind The Winchesters (and a bazillion seasons of Supernatural).

There’s the usual social media tips and tricks as well as a video on ten movies from 1984 that turned 40 this year (now I feel old!).

Let’s get to it!

~Tai

LINKEDIN MARKETING

LinkedIn has Updated how Comment Threads Work

H/T to Matt Navarra for this one! It looks like LinkedIn is making it easier to manage the comments on posts and it’s a long time coming. The comments section of LinkedIn is where all the action is. Conversations are happening around content and engagement with those comments only helps boost those posts higher in the feed. Bravo!

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SOCIAL MEDIA

The Best Link in Bio Tools for Social Media

This is a nice breakdown of choices for “link in bio” type programs. Personally, I use Linktree and have used it for a long time, but know other people prefer other things. This is mostly for Instagram where you can’t actually share links in posts, but if you have your own website and want to direct folks there to get the traffic instead of a third party, here’s a super easy hack.

Create a page on your website specifically for links on Instagram and call it “Instagram” or “Instagram Links”, so the page URL would look like this: www.taifreligh.com/instagram. Now I no longer have a page like this on my website, but this would be the URL you put into your website link space on Instagram.

Design that page in the same style as the rest of your website and include the links and a brief description so people know which ones to click on. When they see that post on your Instagram about “Ten Ways to Get Higher Audience Engagement” and you send them to the link in bio, it will be easy to find on your website.

This also ensures that people are going to your website and staying within the experience of your brand and not somebody else’s. Let me know in the comments if you use this technique or if you just rely on a “link in bio” app instead!

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ARTIFICIAL INTELLIGENCE (AI)

Meta’s Testing AI Comment Summaries on Facebook

I have actually found this to be incredibly helpful on Facebook. This is the type of thing that AI can do to actually save time. I come across so many posts on Facebook where there are a bazillion comments and I don’t want to read through them all. I just look at the Meta AI summary of the conversation in the comments and I get everything I need in a glance. AI can be a powerful tool to summarize conversations, email threads, meetings, etc. I for one am very happy with this use of AI. How about you?

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I am a Copywriter and Marketing Consultant for Tai Freligh Consulting, a marketing agency based in Huntington Beach, California. TFC provides consulting services for copywriting, marketing, branding, and social media.

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