5 LinkedIn Stats You Need To Know
Five Different LinkedIn Stats from Five Different Sources
1) 46% of Leadership at LinkedIn are Women.
Equality is sometimes a fluffy word tossed around for a positive decor to company culture, but when a company "puts their money where their mouth is", then authentic advocacy is shown and proven.
2) 30% of a Company's Engagement is from Employees
Content posted by a business on LinkedIn gets nearly 1/3 of its engagement from employees. In fact, employees are 14x more likely to share a post by the company they work for vs. those who don't.
3) 2024 Shows LinkedIn has One Billion Active Users
1,000,000,000... that's 1 Billion, with a capital B. LInkedIn's users have grown year over year, and they don't seem to be slowing down. Users show more trust in LinkedIn content, especially when it comes to making purchase decisions and building B2B relationships.
4) You Get Less than 7 minutes to Catch Attention
According to Neal ?? Schaffer , users on LinkedIn spend only seven minutes on the site. That being said, you have a fraction of a fraction of the total 7 minutes to grab a user's attention. People scroll fast, scan little before deciding to stop, and read shallow (about 2 lines) before moving on or gaining interest to read further.
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5) The Best Times to Post on LinkedIn are Different EVERY DAY
According to SocialPilot , below are the best times to post on LinkedIn for each day (EST).
Now, take these times with a grain of salt. First, because different research shows different times often. But second, and more importantly, your demographic and current audience will give you more accurate times for you to follow.
Written by
Social Media Strategist
President at 360 Marketing, LLC
9 个月Great information. Thanks for sharing.