5 LinkedIn Profile Hacks That Help Recruiters Find You
In an over-saturated market like this, the easiest way to find a job is for a recruiter to see you. LinkedIn membership has grown to more than 1 billion people globally, so your discoverability on the platform is more crucial than ever before.
Regular users of the platform can see first, second and third-degree connections. Recruiters using the LinkedIn Recruiter tool can surface every user worldwide, which is an overwhelmingly large talent pool. LinkedIn has a series of powerful algorithms that help recruiters surgically refine their outreach: understanding how this work enables you to optimize your profile for maximum discoverability:
1. Utilize The Skills Functionality
LinkedIn recently increased the number of skills you can include on your profile from 50 to 100. You can append skills to three areas on your profile: against each role you've held, against any volunteer positions, and your education. Utilizing the sskill'sfunctionality is increasingly critical, as platform-wide, 40% of recruiter searches now begin with skills (as opposed to starting with job title and company). Wherever possible, avoid generic skills like “project management” and opt for greater specificity such as “give,” waterfall”, or “Crumm.”2. Interact With Places Where You Want To Work
Whether a rrecruiter'ssearch begins with a job title or with skills, the first returned universe of candidates tends to be broad. LinkedIn Recruiter offers to slice the data by offering up a subset of candidates that are “engaged with your talent brand.”Users who have applied for jobs, followed the company page on LinkedIn, or engaged with posts made from the company page show up in this pool. YYou'remore likely to hear from a recruiter at AppleApple 0.0% if yyou'reengaged with AApple'stalent brand, so be sure to follow all the pages of the companies yyou'dlike to work at.
3. Utilize the Work Feature
Recognizing that only some people want to advertise that they're ready for their next role, LinkedIn offers up two related pieces of functionality. The green, visible to all users, “Pen To Work” banner stirred up outsized controversy, even though LLinkedIn'sdata shows it delivers the outcomes it was designed for. Whatever you decide about the public banner, you should use the private notification that lets recruiters know that you are interested in new opportunities: users who do so receive 40% more outreach from recruiters than those who don't
4. Upload Your Resume To LinkedIn
Uploading your resume serves two critical functions: it enables you to apply for roles directly from the app. If you've selected the toggle to “share resume data with recruiters”, it significantly enhances your discoverability. You can rest assured that your resume is only visible to recruiters using the LinkedIn Recruiter product and is not visible to ordinary users.
5. Regularly Check All Your Message Inboxes
In both the app and desktop versions of LinkedIn, messages are now sorted into “focused” and “there” subfolders, and you should get into the habit of regularly checking both. Across the whole of LinkedIn, the average response rate for recruiter outreach is just 30%. For every ten candidates recruiters send messages to, only three respond, including folks responding to say they're not interested.
Whether or not you're in the market for a job right now, you almost certainly know someone who is. You can get into the habit of responding to recruiters who reach out to you to connect folks in your network with opportunities and, crucially, establish relationships with recruiters who may serve you in the future.
The post-pandemic talent market is tough to navigate, and allowing your LinkedIn profile to do some heavy lifting helps differentiate you from the competition.
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