5 Lessons From A $77,000 Launch
Alex Povey
I help online businesses convert more leads, serve more people and make more profits
10 weeks ago we launched a brand new offer for personal trainers who want to take their fitness business online.
In that time we’ve contracted approximately $77,000.
From the recent client surveys, we sent out we have a client satisfaction score of 9.9.
We also have an offer-to-close ratio of 76% and all without having to “sell”.
Although we are now running ads 100% of the clients came from organic.
Anyway… in this article, I wanted to share the biggest takeaways so that you can get a glimpse into what went into this.
Here’s goes…
#1) You cannot receive from a clenched fist, so give freely.
Don’t worry about giving away your best ideas, strategies and content for free.
People will always pay for accountability, implementation and specificity.
I’ve been cranking out 1-3 free podcasts a week, posting daily and sharing value on a consistent basis.
People buy when they see the value in what you bring to the table.
Sharing what you know will help position you in the marketplace and will build goodwill and reciprocity.
#2) Use Video Consistently
Scroll through my social media and I guarantee you’ll see plenty of videos.
This is a big part of my strategy and what I preach to my clients.
It builds trust quicker than any other piece of content and here are 4 reasons why:
This is why video is always going to be king ?? IMO.
#3) No-Brainer Offer
If you want people to feel very comfortable saying yes to working with you, it’s important that your offer has a few key components
This is what contributed to our 76% offer-to-close ratio and without me ever having to “sell” or “hard-close” anyone.
Your offer should clearly fix the problems of the person you’re trying to enroll and they NEED to believe that.
That comes from confidence in the verbal delivery of your offer and some other things that build buyer confidence even before you ever get on a call.
The goal is to make someone feel very comfortable saying yes and remove as much of the perceived/actually risk to invest/move forward.
That’s why we have this guarantee:
“If for whatever reason you don’t like the program in the first 60 days, you can stop any future payments and walk away with no questions asked.”
Double this up with a price point that’s lower than the perceived/actual value and you will hear “Yes, I want to join”
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#4) Obsess About Delivery
Everyone wins when you obsess about delivery.
Clients have a great experience.
Clients want to refer others.
But here’s the big bonus:
When you feel VERY good about what you’re delivering…
You’re going to be showing up with confidence daily.
You’ll create better content (and more consistently)
You’ll book more sales calls
You’ll run those calls with more confidence and success
You’ll be in the DMs daily chatting and helping people with their goals.
You’ll get obsessed with growing your network and getting your offer in front of more people.
And that brings me to my final point and takeaway
#5) Always Be Expanding The Audience
Your business relies on your audience growing every week with RIGHT people.
The more it grows the more the opportunities flow.
It's important to plant new seeds when you harvest clients from the audience.
Otherwise, the crops will quickly run dry.
That’s why I’m using multiple channels and growth strategies to expand daily.
Then watering those seeds with value week in and week out.
So those are some of the things that have contributed to this new launch.
We are on a good pace but well under our future growth projections ???
So there’s still lots of improvements and work to be done (it never ends)
Hope you’ve enjoyed reading this post and got some insight from it.
P.S If you want the full details on the offer I'm referring to in this post...
And you're a personal trainer who wants to take their fitness business online..