5 leadership secrets to get traction and drive adoption of the innovations you champion
Merom Klein
Business psychology, innovation leadership and human capital expert > Get your very best innovations funded, adopted + executed to deliver the impact that your champions have promised -by building a culture of courage
On Tues the 11th March at 12-1pm EDT (11:00 CDT, 18:00 Israel), we'll describe the 5 proven leadership secrets that successful innovation leaders practice consistently, so fear gives way to courage and transformation. Join us for this exclusive Executive Roundtable for innovation leaders who aspire to Make Courage Contagious.
"AIM high" is the second of the 5 leadership secrets. If your goal is getting to design freeze or proof of concept, good luck getting your venture funded and getting anyone outside of a small circle of tech geeks to take notice. One small public company CEO asked, "Can you believe this market? We just cleared regulatory hurdles and our stock's value went down." He was perplexed, because he couldn't see what the analysts saw. The product had a path to get into the market - but didn't have a viable path to become the standard of care or to be reimbursed by payers at a price that would earn a respectable profit.
So, lesson #1 about AIM high: Shoot for adoption, not tech breakthrough, approval or launch. And Lesson #2? If your investor pitch says, "Here's what we can earn with only 2% market share," you won't impress anyone who's looking for a team with the skills, gravitas and network multiplier potential who can change the standard of care.
Join us on the 11th March to learn more about "AIM high" and the other four leadership secrets and see how you can encode them into your venture's entrepreneurial DNA, whether you're a large corporate mega-giant flexing to make a bold new move or an agile below-the-radar start-up seeking investments and collaborations. And ask about the online Leadership Assessment that will tell you - and your board - which of the 5 secrets are already encoded into your muscle memory and which need further development.
Dr Louise Yochee Klein and Dr Merom Klein wrote the book on courage for innovation leaders - about the power of champions when you PowerUP their Courage to Champion. Their Executive Roundtable will explain the 5 leadership secrets - and will show why AIM high is second on the list. To join them, get info and register here >
Keiretsu Forum Mid-Atlantic Regional President
1 周Congratulations on what I know will be yet another great Coutage team publication!