5 Laws of Social Media Marketing

Entrepreneurs make mistakes while using social media as a marketing strategy, and that’s okay. But there are certain laws of using social media marketing that, when followed, will ensure your success, such as the following:

1.    The Law of Consistency

The whole point of being on social media is to get noticed. So, don’t just publish something and then disappear. To be relevant, you need to publish great content consistently, and post constant reminders of upcoming events and product launches.

2.    The Law of Acknowledgement

As a business, you can’t shake a client’s hand when they reach out to you. But you can acknowledge that online. Always, answer your customers when they contact you on social media assure them that their opinions and even their complaints are being acknowledged. Also, take the time to share or talk about content that has been posted by others to increase the level of engagement.

3.    The Law of Influence

Influencer marketing is gaining traction. This means businesses need to take the time to find relevant influencers in the market who can help them push their brand to new markets and get access to a larger audience. Once you’ve found an influencer, connect with them and work together to build a relationship that will benefit both your business and the influencer. Once you’ve got on their radar as an authority in your market niche, influencers will be more than happy to share your content with their audience.

4.    The Law of Value

No matter what social media platform you use, always make sure you are providing something of value to your audience. Posting interesting and informative content online is the only thing that will keep your audience from coming back for more, and will allow you to build a considerable customer base.

5.    The Law of Patience

Before embarking on your social media marketing campaign it is important to realize the reality that success isn’t something that happens overnight. It will take time and patience, but with a steady stream of great content and a commitment to indulge, inform and engage your audience, you should achieve results.