5 Latest UX & UI Design Trends To Watch Out For

5 Latest UX & UI Design Trends To Watch Out For

Hello LinkedIn Community,

In this week’s newsletter, we take a look into the emerging trends in UX and UI design that you must take heed of.

UI (User Interface) refers to the visual elements of a digital platform like design elements, typography, icons, and buttons. UX (User Experience), on the other hand, is the kind of interaction and level of satisfaction a user feels while accessing the platform.

Top 5 UX and UI Design Trends to Follow?

A great website and mobile app elevate your brand in the market and help you establish a remarkable online presence. Hence, keeping up with the latest trends in mobile app UI and UX design along with website UI and UX practices, enables your business to gain a winning edge and stand out from the pack.?

The Dark Mode Option?

Recent studies suggest that 8 out of every 10 users prefer apps and sites that have a ‘dark mode’ option. This mode flips the color scheme and makes the background dark grey and the text white or off-white.?

The dark mode makes content more readable in low-light environments and reduces strain on the eyes. It is particularly helpful for mobile and laptop users as screens consume significantly less power in the dark mode. This increases battery life and enables them to use their devices for longer durations.

Voice Search Optimization

A high percentage of smartphone users opt to make voice searches on their phones instead of typing. Virtual assistants like Alexa and Siri are being increasingly used to make all kinds of searches.

Apart from providing instant responses to user queries, voice search optimization also ensures:?

  • Improved search engine rankings
  • Multiple-language capability
  • Hands-free operations, especially in post-COVID times
  • Ability to serve many clients at a time
  • Foster brand trust among users, and
  • Boost traffic and sales.

AI-powered Chat Support

Technologies powered by artificial intelligence (AI) are transforming the way users interact on your website or app. AI-based chatbots, augmented messaging, sentiment analysis, and self-service resources help massively in improving the user experience.

The use of AI not only reduces your dependence on manpower but also assures quick responses, improved workflows, data evaluation, predictive analysis, and fraud detection.

Minimalist Design and Smooth Navigation

Having a minimal and simple design scheme is one of the trends every graphic design company has been using in recent times. Gone are the days when the screen used to be cramped with lots of colors and design elements.

Designers are now following a “less is more” approach and are coming up with captivating visuals with less to be taken in by the eyes. You can put it into practice by focusing on:

  • User-friendly interface
  • No more than three colors to be used together
  • Plenty of empty space
  • Use of hidden navigation
  • No excess details like textures and shadows, and
  • Doing away with extra buttons and icons.

Having such a minimalist design makes the interface clutter-free and significantly increases the loading speeds. Not having to load too many design elements makes for crisp navigation and provides an engaging user experience.

Progressive Web Apps

Progressive Web Apps (PWAs) are yet another advancement that is taking the UX/UI design industry by storm. These are applications built in a web framework and allow users to use them on mobile devices like an app without having to download and install them.

PWAs have an encrypted HTTP, that is, an HTTPS, a JavaScript Object Notation (JSON) file, and service workers. The major benefits of PWAs are:

  • Lightning-fast page loading speeds
  • Offline accessibility
  • Performance like that of native apps
  • No installation needed
  • Extremely small file sizes?
  • Data efficiency, and
  • Independent of app markets.

Final Thoughts

It is evident that your digital platform’s UI and UX play a leading role in determining how the users feel about your brand and whether they are going to take the next step and become customers. This is why every web development company is paying close attention to creating the most intuitive and insightful experiences for users.

If you are in search of UI/UX designers, look no further than Webgen Technologies. Providing first-rate web development solutions since 2011, we promise satisfied users who are bound to recommend your brand to others.

Check out our services or schedule a free consultation today.

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