5 last-minute tips to boost your Giving Tuesday campaign

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Giving Tuesday – December 3rd – is just around the corner, and if you feel like your nonprofit is racing against the clock, you’re not alone.?

Whether you're behind on planning or simply want to amplify your existing efforts, there’s still time to maximize your campaign. Let’s dive into some quick, effective strategies that can elevate your Giving Tuesday push—no matter how tight the deadline.

1. Use Email for Immediate Outreach

Email marketing is one of the most direct ways to connect with your supporters. If you haven’t prepped your email list yet, don’t worry—you can still create a simple, heartfelt message to send out in the days leading up to Giving Tuesday.

• Subject lines matter: Keep it concise and urgent, such as "Only 1 Day Left to Make a Difference!"
• Highlight impact: Share a brief story or statistic about how donations will make a tangible difference.
• Include a clear CTA: Make sure it’s easy for your readers to take action by placing a donation button front and center.

2. Get Social – Fast!

Even without a long lead time, social media can be a game-changer for engaging supporters.

• Create short, shareable posts: Use eye-catching visuals, and keep your messaging simple but impactful.
• Have donation links easily accessible, either in your bio for Instagram or in your caption.?
• Use Giving Tuesday hashtags: This helps your content get discovered by a broader audience. Don’t forget #GivingTuesday!

3. Engage Your Top Supporters

Now is the time to rally your most loyal advocates. Ask them to share your Giving Tuesday campaign with their networks through personal messages or social media.

• Leverage peer-to-peer fundraising: Encourage supporters to set up mini-campaigns on your behalf.
• Send personalized outreach: If time permits, send a quick, personal message to key donors or volunteers, letting them know how much their support matters.

4. Optimize Your Donation Page

Don’t let last-minute visitors struggle to donate. Make sure your website’s donation page is easy to navigate, mobile-friendly, and functions smoothly.

• Test the process: Make sure there are no glitches that might frustrate donors at checkout.
• Simplify donation amounts: Pre-select suggested amounts to guide donors toward meaningful contributions.
• Add urgency: Use countdown timers or phrases like “Only 24 hours left to make a difference” to create a sense of immediacy.

5. Don’t Forget the Follow-Up

While Giving Tuesday is a powerful fundraising day, it's also an opportunity to build relationships. Plan a quick post-campaign thank-you email to express gratitude and share the impact of the funds raised.

• Personalize the thank-you message: Show appreciation, and let donors know how their contributions are making a difference.
• Include a call to action: Encourage them to stay involved, whether through recurring donations, volunteering, or following your social media for updates.

It’s Not Too Late!

Even with limited time, there are plenty of ways to maximize your nonprofit’s Giving Tuesday success. Focus on these practical, quick-to-implement strategies, and you can still make a big impact.

Let’s make this Giving Tuesday one to remember.?

Looking for help with future campaigns? We can help! Contact us today!

Be a Catalyst?

November 8 – Project Return’s Open House in Chattanooga

November 8 – WiTT Service Event with the Community Resource Center, presented by WiTT - Women in Technology of Tennessee

November 10 — Nashville Wine Auction Somm Showdown — limited tickets available!

November 13 –? The Table Information Session; email [email protected] for the Zoom link!

November 30 – WiTT Scholarship Applications Deadline

Want to make a financial donation? Consider supporting Medical Foundation of Nashville, Nashville Wine Auction, Project Return, Tennessee Nonprofit Network, Renewal House, Diverse Learners Collective, and Community Resource Center.