5 killer tips to make your website a more effective sales tool

Your website is your flagship store window.?

Nothing else quite enables you to tell your audience everything they might want to know about your company/product.

So, it’s absolutely critical you nail your website copy.

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5 quick things to make sure your website works harder for you:

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1.???? When you look at your Home page, is it clear?

You have less than 6 seconds to capture your audience’s attention.

Is your company value proposition clearly communicated?

Is it easy to understand what you do and your value to customers?

If not, people will move on.

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2.???? Does your copy have a clear narrative and flow?

Take your audience on a step-by-step journey, from your value proposition statement all the way through to helping them visualise how their life might look after working with you.

Make sure your stops include the problems you solve for them, how, case studies and CTA’s.

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3.???? Does your content reflect your brand personality?

Your language and tone of voice should represent your company brand.

Be consistent in tone across all collateral and channels.

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4.???? Are there long, impenetrable chunks of copy?

Online reading habits differ from offline.

Chunks of copy turn people off.

Your copy should be short. Succinct. To the point.

Short paragraphs.

A mixture of long and short sentences.

Be brief. Be clear. Don't ramble.

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5.???? Is your website copy written in a ‘passive’ or an ‘active’ voice’?

Passive (dull): “I was being harassed by the little green elf”

Active (urgent): “The little green elf was harassing me”.

An active voice is more immediate. It has energy. Power. Presence.

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Don’t underestimate the importance of getting your website copy spot on.

Anything less will have your audience clicking the back button to check the next company on their list.

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‘Words can be like X-rays if you use them properly - they'll go through anything. You read and you're pierced.’

Aldous Huxley