5 Killer Marketing Courses (All Free)

Highly-rated courses from top universities, Google, and Meta.

Most people fail at marketing.

• Not because they’re not smart enough.
• Not because they’re not creative enough.
• Not because they’re not wealthy enough.

But because they haven’t learned enough.

They’re simply still paying off their unfamiliarity tax.

Sometimes all we need to level up is to dive in a little deeper.

If you’re in a place where you’d like to dive a little deeper into the marketing space, these free courses are a wonderful place to start.

Digital Marketing Strategy

By the University of Edinburgh

Digital marketing is the one thing that can make or break a business.

You will emerge from this course with the practical digital marketing abilities you need to grow your company.

This course will help you acquire insight into the state of digital marketing and how brands can use digital technology to uncover opportunities and minimize risk. Case studies will be utilized to show how digital helps businesses achieve their goals and how it may differentiate an organization.

Gaining a deeper knowledge of your target market is crucial, so the course shows you how to develop a user persona that will enable you to recognize the various demographics, behaviors, and demands of your online audience to get a good baseline.

I love how this course puts your new knowledge to use by letting you create a distinctive digital marketing plan to outperform rivals and accomplish a number of corporate goals.

You’ll learn how to:

• Analyze and assess your competitors.
• Create your own online marketing plan.
• Recognize alterations in the digital environment.
• Recognize the importance of digital marketing nowadays.
• Learn how to design and leverage customer personas

Fundamentals of digital marketing

By Google

This is one of the best marketing courses on the internet hands down.

This 40-hour course teaches you the fundamentals of digital marketing with Google’s too-good-to-be free course, which has been approved by the Interactive Advertising Bureau Europe and The Open University.

There are 26 courses to choose from. Complete them all in one go, or simply brush up where needed.

All modules are developed by Google’s expert trainers and jam-packed with useful activities and real-world examples to help you put what you learn to use in and outside of the Google advertising ecosystem.

Fundamentals of Digital Marketing

By the University System Of Maryland

You will get a grasp of how the digital economy works and build the crucial insights required to be successful in e-commerce and digital and social media marketing in this business and management certificate course that is centered on the fundamentals of digital marketing.

This course breaks down how internet access and new tech influence how social and corporate organizations develop, are tested, and sometimes even replaced. The course also takes a look at how companies like Facebook, LinkedIn, and Uber have drastically altered how we connect, communicate, and travel our environment.

The course is structured around four major topics and makes use of relevant theory, analysis, and a ton of real-world examples to highlight important concepts and quicken your understanding of digital marketing.

The four topics are:

• A foundation in the hybrid landscape.
• New ways we interact, network, and build reputations.
• The tools and theory behind marketing.
• How to approach new media platforms.

Entrepreneurs, analysts, small company owners, investors, customers, and marketing specialists may all benefit from taking this course.

This course is also part of Maryland Smith’s Digital Marketing Professional Certificate.

Meta Blueprint Facebook Ads Course

By Meta

I’ve been through just about every Facebook Ads course the internet has to offer, and although some have been helpful, not one of them is based on big amounts of internal Facebook Ad data besides Meta’s Blueprint course.

It starts with the basics:

• Prepare to bring your business online
• Establish your presence
• Attract an audience
• Build relationships
• Improve your creative strategy
• Optimize your strategy

And as you dive in deeper and deeper the detail just keeps painting a really user-friendly picture of evidence-based best practices for paid and organic social media marketing.

Brand Management: Aligning Business, Brand and Behaviour

By the University of London and the London Business School

In contrast to conventional approaches to branding, where brands are a visual identity and a promise to consumers, Professor Nader Tavassoli of the London Business School views brands as a customer experience provided by the whole organization.

This refreshing outlook on marketing puts importance on brand positioning — one of the most underrated forms of marketing out there.

The course includes guest films from top branding experts as well as a branding exercise for your clients or business.

The course aims to shift consumers’ perceptions of brands from being an organization’s visual identity such as a logo and image to being an experience along “moments that matter” along the customer journey.

I love how Prof. Tavassoli shows how a brand is created by individuals across the entire organization instead of just the marketing or design departments.

This course sheds light on how to use branding as a tool to change the culture of a brand from within while influencing customer buying decisions on the outside.

You’ll learn how to:

• Build a brand from within.
• Cultivate a brand-led work culture.
• Create brands in multi-brand companies.
• Measure brand health in modern ways globally.
• Conceptualize employee-based brand equity successfully.

There is literally no excuse not to be able to learn marketing anymore.

All these courses are fantastic, fun, and best of all, free.

• Dive deep
• Find what works
• Double down
• Create new knowledge

Because knowledge has a beginning but no end.

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