5 Killer Benefits of SEO Services for Businesses in 2022

Don’t tell me you’ve made it this far without SEO… I’m a little concerned.?

I mean, if you’re looking into the benefits of SEO, you probably haven’t gotten on board yet.

Listen, I know search engine optimization is far from sexy. But trust me, the results of a good campaign are definitely appealing.

SEO has been widely accepted as a necessary component of a successful business for quite some time now. If you haven’t gotten on board, it’s time to give that bottom line a boost.

But I understand, many of you are like me. Inquisitive. Skeptical. Cynical even.

I hear you shouting “Show me the evidence!” Challenge accepted.

The following are 5 compelling benefits to be gained from getting your piece of the SEO pie.

1. You’ll Keep Up With Your Competition

Running a business is a lot like being in a marathon. It’s a race to the top. It’s a race to reach your audience first. It’s a race to make more money than your competitors.

Fighting to keep up (or stay ahead if you’re one of the lucky ones) is part and parcel to running a business.

Your competitors? Yeah, they’re doing SEO. Save a few weird one-off niches, search engine optimization is quite ubiquitous.

Show me a search engine result page (SERP) and I’ll show you how the top results have been pursuing their SEO objective. Higher organic rankings?can make?a big difference.

But the long and short of it is this: you’re falling behind if you haven’t allocated time and/or money to SEO. Don’t worry, if you don’t have the time, you can always?outsource it to us!

2. You’ll Catch Your Audience in the Discovery Phase

When people are using search, they’re often in the process of making a “purchase decision”. They’re learning about the various choices they have, they’re assessing the pros and cons, etc. This is a critical time for you to get in front of your potential customers.

They could be looking for literally the exact product or service you provide. But if you haven’t done your SEO, there’s no way they’re going to find you! You’ll be invisible to them.

A proper?SEO campaign?ensures that your audience will be able to see you when they’re looking for your product or service. Did you know that only ~8% of search traffic?makes it past the first page of Google SERPS. That’s it.

If there ever were a smoking gun, this would be it.?92% of Google searchers will only see your website if you rank in the top 10.

3. You’ll Grow Your Website Traffic

I trust you know why it’s good to have traffic coming through to your website right?

This is the whole point of SEO after all. First, you build authority so your site will be seen in the top 10 results. Then your (hopefully) killer snippet will attract a click. Last but not least, users engage with your (again, hopefully) awesome website. That’s it in a nutshell.

Your website is your 24/7 sales expert. It should be constantly working to deliver paying customers right into your funnel.

• Visibility means traffic
• Traffic means leads
• Leads mean sales

This simple equation drives internet business. That’s why you’re always hearing about how important web traffic is. In turn, it’s proof of how essential?SEO is for any and all small businesses.

4. You’ll Build Brand Identity

Brand identity is built upon a foundation of steady exposure. You can’t build a reputation if no-one knows who you are.

The perks of having a strong identity are many. Principally, people will be more willing to buy from you. Consumers?love?a good story. Consumers?love?if you are who and what you say you are.

You’ll have to put in a lot of hard work to cultivate company culture,?refine?your brand’s unique style and presence in social channels, and curate the effectiveness and consistency of copy that will inspire your audience to both buy and evangelize.

All of that work will have been wasted if you don’t have SEO in your corner.

Ensure the world is able to actually discover and enjoy that brand identity you’ve been building! If you want your story to be heard, you’re going to need a bullhorn to stand out from the crowd.

5. You’ll Reinvest in Your Business

Mistaking SEO as “costly” is a common mistake. While the adjective may be applicable in the sense that?SEO isn’t cheap, it’s nonetheless a fundamentally flawed notion.

SEO is less of an expense and more of an investment. In fact, we’ll go ahead and say it…?SEO is an investment?in the future of your business.

Statistically and historically, it can provide compelling ROI and make a huge difference when it comes to building brand exposure and capturing more leads.

In fact, it will often deliver higher conversion ratios than any other form of advertising. That’s because the traffic you get from organic search results is highly targeted.

A Yellow Pages Ad gets put in front of all kinds of people. The vast majority of which will never be interested in making a purchase from you.

With SEO, you’ll typically only gain visibility with people that are quite literally looking for a business like yours.

Extra and Main Point.....

6. You’ll Improve Your Conversion Ratio

A big part of any?SEO strategy?involves?optimizing your website in any number of ways.

The nice thing about site improvements is that they don’t only have a positive impact on your search engine rankings. They also should have a measurable effect on a small business’s conversion ratio as well.

Let’s take a closer look at a few specific examples.

Site speed

We’ve written about site speed often. It’s a known ranking factor and worth looking into.

Here’s our complete guide to?site speed?(as it pertains to SEO), and here’s a?case study we did?with industry leaders GTMetrix on our own page loading times!

Furthermore though, it’s been shown time and time again that faster load times have a close correlation with improved conversions.

But let’s let the data speak for itself. Like they say, a picture is worth a thousand words.

Site layout

An improved site layout (on a macro scale) will mean a more user-friendly experience.

Less pogo-sticking and a lower bounce-rate will show Google that your pages are relevant to the keywords people are discovering them through.

On the other side of the coin, people will repay the favor by being more likely to convert. A user-friendly and clean interface is key to helping prospects enjoy their time on your site.

Don’t waste their time with thin content, useless fluff,?broken links or senseless architecture!

If this article helps in any way, Kindly share with those who are looking for it.

Feel Free to Talk to me for more SEO related queries.