5 Keyword Tools You Need for SEO
Andrea Anderson
Business Marketing Strategy & Planning | Business Analytics & Marketing Data Intelligence Gathering to validate & determine the feasibility of your idea before you invest | Qld Govt - M4G Mentor | ASBAS Marketing Advisor
Can't find the right keywords? We've got you covered. Here are 5 Free and Paid SEO online tools on the market that can assist you with finding keyword data.??
Finding keyword data is an essential part of business research that can help your ads, website copywriting, and online content reach your target customer demographic when they are looking for what you offer.
Enhancing your reach through search engine optimisation (SEO) tools ensures that you are receiving the best keywords to use in order for your search engine results page (SERP) to be higher, as well as more visible than your competitors.
Read more about SEO in my articles: 5 New SEO Shifts You Need To Make and AI vs AI - Why Google is against using AI in your SEO.
1. Keywords Everywhere (Paid)
Keywords Everywhere is a fantastic paid plugin for optimising semantic keywords.
When a word is searched on Google Search, the application provides data on the volume of keywords searched, cost-per-click (CPC) of keywords, competition of keywords, related keywords, and long-tail keywords.??
Keywords Everywhere can also provide further analysis insight into a competitor's keywords, a page's keywords, a domain's organic ranking of keywords analysis, and a few other helpful insights into organic keyword data.
Their pricing plans start at US$1.25* per month, per website for 100,000 credits per year to US$80* per month for 8,000,000 credits per year, per website.
Or, new users can start at US$15.00* with 100,000 credits.
2. Semrush (Free and Paid)?
Semush is another useful site for businesses searching for keyword research that includes free and paid features.
From the platform’s keyword research, users can access data about online ranking, search volume, and cost per click (CPC).
Users can start with a seven-day free trial, which includes access to all Semrush features, like keyword research, competitor analysis, keyword tracking, page SEO analysis, and technical site audits.?
You can try Semrush through their free 7-day trial. For their Pro plan pay US$120.95* per month, or pay US$249.95* per month for their Guru plan.
3. Google Trends (Free)?
For keyword beginners, Google Trends is a great website to start research.
Google Trends is a free website for anyone to access.
The website analyses the keywords typed in its search bar, which can provide comparative data of other keywords, as well as their interest over time, and their popularity in different regions or sub-regions of the world.
However, the site does not contain information about CPC and competition, unlike paid tools.
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4. AnswerThePublic (Free and Paid)
AnswerThePublic provides free and paid services for keyword results.
With one free keyword search, the site provided information about volume searches, CPC, and variations of relevant tail-long keywords ranked from lowest to highest searches.
Users can receive 1 free search on their public version. Or, users can create an account for 3 free searches per day.
If you want to use AnswerThePublic for in-depth SEO keyword research, I would suggest considering the paid plan packages. Choose a price plan based on what you can afford and need now.
5. Exploding Topics (Free)
Exploding Topics is a free keyword tool that can help you find popular keywords before they start trending.
Its category feature allows users to search for specific topic categories related to their business, such as 'social', 'technology', and 'marketing'.
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