5 Key Ways You Can Use Custom Promotional Products More Effectively For Your Business.

Custom promotional products are everywhere, after all it is a multi-billion-dollar industry! Whether you have a couple of free t-shirts in your closet, a water bottle, a custom stubby cooler or a hoard of pens you’ve gathered over the years, chances are you haven’t stopped to think about how effective these branded items can be.

Not only for your consumers as "every day" usable items, but as an effective marketing tool for your business.

In a study by the Promotional Products Association International, it was found that custom promotional products are remembered an average of 23 times, versus only 7 times for television advertising.

That’s a pretty significant difference!

Not only do custom promotional products help to build brand awareness, but they also create a connection with potential and current customers. In fact, when given the choice of a promotional product or a discount, 84% of people said they would choose the promotional product.

So what’s the key to using custom promotional products effectively?

1. Choose the right product

Not all promotional products are created equal.

When choosing a product, you need to consider the demographics of your target audience, as well as their interests. For example, if you’re targeting millennials, you may want to consider using a tech product like a power bank or USB drive.

Alternatively, if you’re targeting a more conservative audience, a custom pen or notepad may be a better option.

2. Get creative with your logo or design and consider producing your product in multiple colours.

In order for custom promotional products to be effective, they need to stand out. This means using a creative and eye-catching design that will catch people’s attention. Offering your product in multiple colours can also be a winner with consumers too.

Colour is an important component of many corporate and brand-building cues, such as names, symbols and logos. It is an integral part of many design processes and can be an effective means of creating and sustaining brand images in customers’ minds.

Colour may also play a role in imparting information, creating lasting identity and suggesting imagery and symbolic value. Colour preference can be an important factor in marketing and your products design and has the potential to affect a consumer’s overall perception of a product.

3. Use the K.I.S.S method when finalising your design.

In order for custom promotional products to be effective, your logo needs to be visible, obviously. This means using a large and clear logo that will be easily recognisable to not only the owner of the product, but to anyone else who might be close by.

Make sure your logo is clearly visible to the consumer and not "lost" in the background of your final design. Keep your design simple! First impressions last so it's important that your business, branding and message are conveyed first time, every time.

4. Use a quality product - Get a quote here >>>

When choosing a promotional product, it’s important to use a quality product. This will ensure that your logo stands out and that the product is well-made and durable. While using cheap promotional products to promote your brand may be more budget friendly, it actually does damage to your overall marketing strategy.

72% of consumers believe that the quality of a custom promotional product is directly related to the reputation of the company. (Source:?PPAI) Employees don't want to give out cheap promotional products, and people don't want to receive them. (Remember, there is a BIG difference between cheap and cost-effective!)

5. Consider personalising your products

One of the best ways to make a custom promotional product more memorable, is to personalise each one. This might mean adding the recipient’s name or initials to the product. This might not work well for custom merch that you're re-selling to your customers, although it's a great idea for your employee and internal teams.

A personal touch can go a long way!

When used correctly, promotional products can be a powerful marketing tool. By using a quality product, a creative and eye-catching design, and a personalised approach, you can ensure that your promotional products are effective and memorable.

Get Started Here:

https://www.agogo.com.au