5 key video conferencing facts and trends for 2025

by Scarlett Woodford , Head of Collaboration, Futuresource Consulting?

As we move into 2025, the video conferencing ecosystem continues to evolve, driven by technological advancements and changing work patterns.??

Our latest market report provides a comprehensive analysis of the trends shaping this dynamic market. Let’s take a look at five key stats and developments shaping the video conferencing landscape.??

1. Market volume nears 4 million?

We expect global video conferencing volume to approach 4 million units by the end of 2024, up from 3.79 million units in 2023. This 5% year-on-year growth is primarily driven by meeting room cameras and video bars.??

2. Continued growth in market value?

Our forecasts show that the global market will surpass $5.1 billion by the end of 2024, up from $4.9 billion in 2023, as enterprises continue to invest in technology to support hybrid work patterns.??

3. BYOD or room system??

The divide between Bring Your Own Device (BYOD) and room system deployment methods remains a hot topic. While BYOD requires lower initial financial investment and reduces the need for user training, room systems offer ease of use through one-touch ‘join meeting’ functionality and better management of meeting room equipment. We expect competition between these two approaches to continue, with each method having its own benefits and drawbacks.?

4. Logitech leads the market?

Logitech remains the largest single manufacturer of video conferencing peripherals, accounting for 21% of global volumes during the first half of 2024. This success is primarily due to the popularity of its MeetUp video bar, with Logitech also announcing the second-generation MeetUp 2 in May 2024. Poly takes second position, while Yealink takes third.?

5. The AI conundrum?

Artificial Intelligence (AI) continues to be a buzzword within the AV industry, but enterprises are struggling to define what AI really is and why they should invest in it. In addition, the economic climate in 2024 was not conducive to the growth of innovative technology, with manufacturers consolidating their existing product portfolios.??

Companies are also hesitant to invest in AI for video conferencing until its true value can be realised. There is a general feeling of having to wait and see how AI evolves in the coming years.?

Wrapping it all up?

As we look ahead to 2025, these trends highlight the ongoing transformation of the video conferencing market. Enterprises are navigating the complexities of hybrid work, balancing cost and functionality, and exploring the potential of AI to enhance their video conferencing experiences.??

On Monday 5th March, Alistair Johnston and Scarlett Woodford will be deep-diving into the trends shaping the future of Collaboration. Get ready for the next episode of The Future Sessions!?

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