As we wrap up 2023, it's time for the festive edition of Share the TV & Radio Love – our monthly rendez-vous with all the latest in the world of total television, radio, and audio!
In the spirit of the holidays, we present the ultimate wrap-up of delightful developments that adorned the media landscape over the last few weeks. Join us in this celebration of innovation, trends, and research as we bid adieu to 2023 and usher in the festive season and the promise of a new year. ??
- Explore the future of global media and marketing with Kantar’s Media Trends and Predictions report for 2024. This annual report sheds light on opportunities and challenges facing content and advertising ecosystems worldwide. Drawing from Kantar data and insights, this year's report delves into five key themes, including macroeconomics, micro-media strategy and more. Explore the report here.
- Celebrate three decades of the iconic TV Key Facts with RTL AdAlliance's 2023 edition. This annual report reflects on the transformative journey of total video through time. Request access to the report here for insights into the dynamic TV industry.
- Check out a diverse selection of UK TV ads in December with Thinkbox, providing a rundown of the season’s highlights. Explore campaigns filled with creativity and engaging storytelling here.
- Discover a new white paper on marketing and media effectiveness from DPG Media. Learn how to define effectiveness and explore tools and measurements to evaluate impact. Access the white paper here for insights into effective media strategies.
- Dive into the Video Marketplace Report by Freewheel, offering a comprehensive view of the expanding digital video advertising landscape. Featuring US and European data, the report explores audience viewing habits, distribution of ad views by platform and updates on programmatic expansion. Download the report for insights on advertising trends.
- Explore the impact of privacy-related shifts on TV advertising practices with a collaborative study by CIMM, 4A’s, ThinkMedium, and Shullman Advisory: Privacy and the Future of TV Advertising. Download the report to navigate the evolving privacy landscape.
- Get Roku's predictions for the landscape of TV streaming in 2024. From advertisers cutting the cord to streaming heavyweights focusing on loyalty, Roku's outlook provides valuable insights for the coming year. Check out the predictions in full here.
- Netflix shares binge-watching secrets in What We Watched: A Netflix Engagement Report. Unveiling the biggest titles of 2023, along with the number of hours spent in front of the screen. Access the data here for insights into audience viewing behavior.
- Sounds Profitable concludes the year with a compelling research piece on how video fits into podcasting with Sound You Can See. Explore consumer perceptions and insights into the future of this medium. Get the full report here.
- Anticipate listener growth in the consumer audio market with Deloitte’s TMT Predictions for 2024. Download the predictions for insights into the evolving landscape of audio.
- Radiocentre shares favorite Christmas ads on radio across the UK, highlighting the role of consistent brand assets in driving consumer behavior change. Explore the most memorable ads of 2023.
- Discover a significant finding from Colourtext and Audiotrack's recent audio study: Less audio copy per minute increases brand standout and campaign web response. Check out the full findings or listen to WestwoodOne’s Peirre Boulevard as he delves into the study's key takeaways here.
- Cumulus Media and Signal Hill offer podcast insights for advertisers and content creators. Witness YouTube's growth as a podcast power player in their latest industry data. Download the Podcast Download - Fall 2023 Report here for a comprehensive look at the podcasting landscape.
- Explore the role of AI in content creation, curation, and refining advertising strategies with egta's Expert Series. Tracy Gilliam, Chief Strategy Officer at Futuri, delves into the topic in egta’s last episode of the year.
As we conclude this edition, we extend our best wishes for a vibrant and promising New Year.
Share this newsletter, leave your thoughts in the comments below, and keep the conversation going. Your feedback and engagement are invaluable as we continue to bring you compelling content in the year ahead.
Stay tuned for more insights and discoveries in 2024 - until then, happy holidays!
Director General at egta
1 年Happy to leave you with some great reading for the holidays!