5 Key Takeaways From Europe’s Biggest Marketing Conference for SMEs That You Can Plug in to Your HR Consultancy
Nick Poninski
Working With HR Consultants to Help Them Get a ￡70K (or more) Business | Author | Copywriter | Podcast Host | Avid Reader
A few weeks ago, I attended my first marketing conference, Atomicon, and it was an eye-opening experience. The atmosphere, community, and learnings were exceptional. And now that I've had some time to reflect, I want to share the five key takeaways from the conference and how they can be applied to your HR Consultancy business.
Move the Big Domino
The concept of "moving the big domino" was a standout insight from the conference, introduced by founders Andrew and Pete. The idea is to focus on activities that create significant change rather than incremental steps. For instance, for my goal of becoming the top marketing and sales consultant for HR consultants, a "big domino" would be getting featured in the CIPD magazine. This would dramatically boost my visibility and credibility.
So, for you, think about what your big domino could be. Where can you get exposure that will significantly impact your business? Is it a feature in a major publication, a segment in a local newspaper, or a spotlight in a renowned industry newsletter? Identifying and pursuing this opportunity can drive significant traffic, leads, and credibility.
Customer Experience is Key
We've all heard that customer service is paramount, but have you truly considered it from your client's perspective? Exceptional customer experience leads to referrals, which is the best form of marketing. Reflect on every touchpoint with your clients. How quickly do you respond to emails? How friendly and helpful are your communications?
Taking inspiration from companies like Amazon, which excels in customer service, and Jeff Ram's example of Ellen's Stardust Diner in NYC, where the experience is unforgettable, you can transform your interactions. So review your website, your LinkedIn profile, your invoices, and every other client touchpoint. Aim to provide an experience so exceptional that your clients rave about you and refer others.
Make It Easy for People to Choose You
It's crucial to make it clear why clients should choose you over others. This isn't about flashy marketing but about providing clear, relevant information. Ensure your website and LinkedIn profile have sections like "How It Works" to outline the process, and "This Is For You If..." to help potential clients self-select.
Share your mission, vision, and story to build a connection with your audience. Consider creating a detailed brochure or downloadable content that includes all necessary information, making it easy for prospects to understand the value you bring. This transparency and clarity helps build trust and makes the decision-making process smoother for potential clients.
Develop a High-Ticket Signature Offer
A high-ticket signature offer can set you apart from the competition. Ideally this should be a comprehensive solution that addresses a major pain point for your clients. For example, my high-ticket offer is the HR Consultants Complete Client Control Solution, which helps HR consultants secure every client they ever want at premium fees.
Your high-ticket offer should be something substantial that solves a big problem for your clients. Whether it's a complete HR documentation package with training or an extensive engagement survey programme, ensure it provides significant value. Having such an offer positions you uniquely in the market, making you stand out as a specialist.
Attend Industry Events
Finally, the importance of attending industry events cannot be overstated. Conferences like Atomicon offer unparalleled learning opportunities and the chance to network with peers. Meeting others who share your challenges and passions can lead to valuable relationships and collaborations.
If you have the chance to attend an HR conference or an event like Atomicon, seize it. The insights and connections you gain can be invaluable. Plus, these events often inspire new ideas and strategies that you can implement in your business.
If you want to check out Atomicon for yourself, then consider using my affiliate link. You won't get any money off, but I'll get a cheeky kickback which is always nice.
Summary
In conclusion, the five key insights from Atomicon that can massively benefit your HR Consultancy are:
By implementing these strategies, you can enhance your business and stand out in the competitive field of HR consultancy.
4 Ways We Can Work Together:
1 - The Marketing Made Easy for HR Consultants Podcast
This podcast gets released every Wednesday and covers everything you need to know to get a pipeline of perfect-fit, high-paying clients for your HR Consultancy.
There’ll be implementable tips and tricks and strategies - so it’s not just theory and mental titillation.
And, importantly, there’ll be a psychological and neurological aspect so you understand why this stuff works too.
If that sounds interesting then check it out here.
2 - My book, “How to Land Your Dream Client”.
This book details my signature offer and everything I do with my clients so you’ll understand everything I advise in one easy to access location.
Whatsmore, the book is laid out in 7 easy-to-follow chapters that relate to every aspect of the sales and marketing funnel:
I’m a copywriter as well as a marketing and sales consultant so be assured that the book is easy to read and totally focused on you - the target audience.
Whatsmore, whatever you need to understand and implement is easy to identify, access, and then implement so your business is never in feast or famine ever again.
If you’re ready to get your copy then click here and make your investment today.
3 - The Power Hour
Just like Ronseal, this does exactly what it says on the tin.
Whether the problem you want to solve is something you’ve discovered on my podcast, or my book, and you just want reassurance that you're “doing it right”...
Or, you’re implementing your own solutions and they just aren’t getting the results you’re expecting…
We can sit down together and devise a plan to overcome those struggles.
You’ll come away from the session knowing exactly what needs to be done, in what order and how to do it - kinda like a HR Policy and Procedure (but less formal).
4 - My Signature Offer, “The HR Consultants’ Client Control Solution”.
In this 12-month programme we build and implement your business’ marketing and sales process, tools and strategy from start to finish so you have control of your business forever.
That means you’ll have everything you need to get every client you ever want, whenever you want, at prices you’re currently too scared to say out loud.
Whatsmore, you can get all this without expensive adverts, time-consuming social media activities, and time consuming and mind numbing networking meetings.
If that sounds interesting then register your interest here and let’s have a chat about whether this is the right programme for you.
HR Director | Neurodiversity Coach and Consultant helping companies build inclusive cultures
2 个月Fantastic insights Nick, a great read!