5 Key Strategies to Boost Performance in Q1

Balancing growth with limited resources is a key challenge for B2B organizations in 2024.

Marketers must embrace innovation and prioritize agility to address buyer scrutiny and pipeline slowdown.

This month's newsletter explores content from our Outlook 2024 including exclusive findings from our INFUSE Insights reports.

The B2B market is currently undergoing a shift, with expectations of slow growth in 2024.

Despite this outlook, global spending remains high, with valuable opportunities waiting to be seized.

Driving engagement across the entire buying group at target accounts is therefore a top priority for organizations seeking to secure revenue and drive growth.

This research covers:

• The top priorities of B2B buying groups
• The impact of digital transformation (and AI) on the buying journey
• The evolving complexity of the buying process

Dive into our INFUSE Insights: Voice of the Buyer report for key data insights along with innovative strategies to tackle scrutiny and drive revenue.

The prevailing 'growth at any cost' mentality, a prominent driver for post-pandemic recovery for many organizations, has given way to refocusing under new GTM strategies.

RevOps, along with innovative GTM motions and strategies, such as ABM, will be key to formulating a comprehensive growth strategy for B2B organizations.

This research covers:

• How to tackle buyer scrutiny
• Lead nurturing strategies
• The future of content and the evolution of AI
• The power of demand intelligence

Read our INFUSE Insights: Voice of the Marketer report to explore the state of the B2B marketing space and gain strategies for ensuring impactful outcomes for your demand efforts.

The heightened buyer scrutiny, slowed pipelines, and extended sales cycles of today's landscape represent a catalyst for change.

Understandably, executives are seeking to identify the roots of their success and chart the most effective path forward with new GTM models.

This presents the perfect opportunity to implement RevOps, given its alignment with proactively addressing the evolving challenges and dynamics within the market.

Explore our article for 3 effective strategies for setting up a successful RevOps organization and a playbook to fuel your GTM motions.

Given the resilience of the channel and the rise of partner ecosystems, leveraging partnerships is a key driver of revenue and growth.

This is particularly important given the increasing number of touchpoints required to connect with buying committees as buyer behavior continues to evolve.

However, optimizing results from partnerships necessitates adopting the right approach and establishing a robust support system for partners.

Read our article to learn how to build a strong partner ecosystem in 2024 with 6 steps to effectively leverage channel partners.

Thank you for reading!

This month's edition covers several topics to boost the performance of your strategies and address the challenges of 2024 in Q1.

We hope you find our snapshot of the Outlook 2024 report insightful. If you're looking for more on the trends shaping this year, head over to our Outlook 2024 hub for additional resources.

See you next month,

The Content Team