5 Key Steps for Influencer Activation

Influencers are really good at gaming algorithms, they are always looking for the next great content to share.

So here are 5 key steps to influencer engagement that actually help influencers to keep growing their reach, and to give you access to their audiences:

1. Use video. You don’t even have to use anything particularly well produced. A video made on a decent smartphone is enough, it makes it look authentic, so long as you have reasonable lighting and some good sound capture. Square videos tend to work really well, 16:9 videos not so much
2. Enter with a blast. The first 3 seconds are vital. If you can make the entry of your video capturing, you’ll hold the attention much longer. So make an entrance and get to the point right away!
3. Use subtitles. There are lots of tools out there for you to add subtitles into a video. Use them. Some people still don’t want to listen to what’s happening in a video. So you need to give them a chance to enjoy the video with the sound off.
4. Recommend questions. If you want audiences to engage with your content, give the influencer a chance to engage their audiences with recommended questions or even creative ways that the item in the video could be used.
5. Engage. Be ready to engage with the post, make sure your staff are ready as well! Like comments, answer questions, provide additional information in comments, be respectful of the audience engaging with your content. The more you engage the more the algorithm will consider this a great post!

Activating an influencer with great quality video can be hugely beneficial for companies that want to get feedback and sales of their goods.

But because influencers are who they are, you need to help them game the algorithms, so it’s a win/win situation for both company and influencer.

These five steps can help you get the influencer you need, as well as the reach you are looking for.

What would you add? Are there are tips you have used?