5 key Services that Advertising Agencies Should Provide 2020

It's hard if it's not impossible to succeed at the Branding of any product or company without Advertising agencies.

Every successful company is built on a strong base of Advertising.

Based on the report of "The Hindu business line"( India's leading Business newspaper) the Industry of digital advertising will reach 12.06 million USD by 2021.

Let me remind you of that Digital Advertising contributes only 11% of the entire revenue.

Without a doubt, India's advertising market is growing like crazy!

Now you may have an idea about how important is advertising for enhancing the branding and revenue of a business.

From branding of an organization to creating a demand for a client's service or product is the primary motto of a well-reputed Advertising agency.

Their work begins with identifying your company's need and ends with reaching a mass targeted audience for your service or product.

Isn't is so awesome if someone understands your Company's specific needs and creates consumer demand for your product or service?

Well, that's what advertising agencies do.

But choosing the right Advertising agency for your business is as important as picking the right life partner.

That sounds like crazy serious both at the same time! 

Following are the key factors which need to be checked while selecting the right type of Advertising agency: 

1. Service Offered

This is the first and foremost thing before selecting an agency.

What are the specific services do you need?

What is your End goal of advertising?

Considering "Full-service agency" is always a safe option as they integrate all aspects of services such as copy-writing, artwork, promotional planning, production of ads etc.

Other than Full-service agency there are some other types of advertising agencies such as: 

In-House agencies: Such agencies prefer to have their own in-house agency which means that this type of agency is completely owned by the advertiser.

Specialized agencies: Some advertising agencies undertake advertising work only in certain fields.

Creative Boutiques: This is an organization which doesn't offer full services but instead of that they deal with making some creative functions such as copy-writing, artwork, etc.

Some other types of Agencies are Mega agency, Modular agencies, etc. 

Based on your need and business goal advertising agencies should be chosen wisely.

2. Size of the agency

You have heard that "More is better".

It is always considered a better option if the size of your agency is large as they offer a wide range of facilities. 

But small size agencies are also acceptable if they give your company's vision more attention. 

3. Media Connections

According to the MARG survey, Mudra ad agency has better connections with Doordarshan (a public service broadcaster). 

This means Mudra is able to influence upon other media owners and have better control on prime timing of advertising for their clients.

Choosing agencies that have better contacts with popular media owners (such as the magazine, social media, etc) helps clients to gain more attention from the targeted consumer.

Other factors like Record and reputation of the agency, Advertising compensation, personnel should be checked for the best possible service of your company or product.

Okay, now we have discovered the role and some must have properties of Advertising Agencies.

Wait! There is more to figure out before selecting any agency. 

Have you ever asked yourself about what are the services an Advertising agency must provide you? 

Well, here I shared, 5 key Services Of "Advertising Agency' that You Should Know Before Even Starting Your Business.

1. Creativity:

Creativity is basically an art of turning imaginative and fresh ideas into reality. These creative services include artwork, copywriting and production of attractive ads.

Copywriting has been considered as the most effective way of advertising (only when done by the experts).

Making the most appealing and eye-catching advertisement is their prime job, which further leads to more lead generation or sale.

In most cases, copywriters co-operate with the art directors to enhance its effectiveness.

After the completion of writing and decoration work, the entire product is then turned over to the production branch of the agency.

2. Marketing:

Planning, choosing the worthy media platform and also booking the right time and space- all of these works come under the Marketing services.

This process begins with the proper media planning which also includes choosing the right time of publishing the ads to the targeted audience or the customer.

Sales promotion (such as dealer aids, POP material, etc) of any service or product enable them to generate the best possible sale of the product. 

3. Management, Accounting and Finance Services

In order to enhance the productivity and efficiency Office management deals with Implementation of ideas, performance records, tracking the process of promotion. 

Whereas the Accounting department deals with collecting payments from the client and making payment of media expenses. 

Accounting section serves the following:

• Advertising plan
• Budget preparation

In general most of the advertising agency has a finance section where they deal with cash-flow, annual budget, etc.

4. Attracting new business

One of the best ways to enlarge the advertising industry is by attracting new business.

Based on a report by SBA(small business association), more than 627,000 number of new business open each year.

Many Ad agencies directly approach new possible clients by doing a business presentation.

Identifying the client's actual needs, and giving them a reliable solution through Advertising campaign is a great way to attract newbie business which is used by these agencies.

5. Skilled Personnel

Employees of Advertising agencies are highly skilled and experienced which drives better result for any organization.

The advertiser finds it more advantageous to get a positive result through Advertisement rather than to do everything all by themselves.

The quality of work such as copywriting, art designer, market researcher, etc is the first thing which is maintained by the agencies which cannot be compared with others.

Other facilities of advertising agencies are:

• Independent analysis of a solution
• Sales promotion
• Cost-effective
• Better media contacts
• Better and effective Ideas

Conclusion 

Nowadays you rarely spent a day without seeing an advertisement. The present and the future is going to play a decisive role in the success of any business.

Though the concept of advertising agencies is going to remain constant, the approach and medium of advertisement are moving towards digital.

The ultimate role of the Advertising agency is to obtain maximum sales, branding of the company and also long-term profit for the clients.

As competition is rapidly growing in business, it is proper planning and creating the right advertisement campaign that helps to outstand other competitors.

It is safe to say that services provided by an Advertisement agency are one of the much-needed tools to succeed in branding your business.