5 Key Reasons Why Video is Essential for Effective Marketing

In the digital marketing realm, the significance of video marketing materials is on the rise, particularly across social media platforms.?

As both users and algorithms increasingly favour and prioritise video content,?it's?imperative for businesses to incorporate video into their marketing strategies to maintain relevance and engagement.?

Embracing video content is not just about keeping pace;?it's?about thriving in an ever-evolving landscape, which is why?in?this newsletter, we highlight five?of the?main reasons why video contact is so successful and why your business should be utilising within your marketing strategy.

Users are typically more engaged with video?content

It is no secret that the way people consume content has changed. People typically have shorter attention spans, which makes grabbing and holding their attention even more?important?- video content is one of the most effective ways to do this.

Videos consistently outperform text-based posts in terms of engagement, instantly captivating your audience and making your content more likely to be viewed, liked, and shared than static posts.

This?is particularly relevant to brands. According to a WyzOwl survey,?96% of people turn to video content to learn more about a product or service.

Social Media Algorithms Often Prefer Videos

Have you ever considered why you tend to see significantly more video content on your social media feeds than any other post type?

Witnessing the popularity of short-form video content on TikTok in recent years, rival platforms such as Instagram, Facebook, Twitter, and YouTube have taken action to tailor their algorithms to prioritise video and some have even added features dedicated to short-form videos such as Reels and Shorts.

Learn more about the impact video platform TikTok has had on social media rivals on our website.

Mobile Users are the Dominant Force

It?is estimated?more than 60% of internet activity is on mobile devices. In reference to social media, this figure rises to almost 80%.

With mobile usage rising, audiences can consume content whenever and wherever they want. Just think about how often you check social media platforms throughout the day and how many quick videos you watch.?

Optimising your marketing strategy?for mobile viewership is no longer optional—it's?imperative.

Video content is the perfect tool for evoking emotion

Videos offer a multi-sensory experience with colours, motion, pop-ups, and the ability to generate emotions through storytelling, which are all?key?in holding the?viewer's?attention.?

When you have their attention,?it’s?time to use the unparalleled ability of video to evoke feelings, whether laughter, inspiration or even the fear that?they’re?missing out (FOMO).

Every successful marketing campaign utilises customer emotions as they can humanise brands, forging genuine connections with viewers and fostering brand loyalty.

But, importantly,?don't?forget your brand identity amidst the spectacle -?consistency is?key?to ensuring your message sticks.

Take advantage of the repurposing potential of video?content

One of the most important aspects of video marketing is that it can be adapted and repurposed for various uses, allowing you to unify your marketing efforts and get the best out of every marketing channel.?

For example, you could produce a?longer?form video interview or webinar that can then?be broken down?into shorter clips that?can be used?on social media as reels and?shorts,?or featured on various pages on your website.

It means you can tailor your marketing for your target audience on a granular level, letting you work out and target your desired audience through all your marketing channels.

EDGE Creative Can Improve Your Video Marketing

With YouTube, X (formerly Twitter), Facebook, and Instagram all in the?top 10 most visited websites in March 2024, it’s clear to see utilising video content in your social media and wider marketing strategy is crucial for success.?

At EDGE Creative, we're passionate about crafting compelling video content that resonates with your audience, and our content marketing experts are ready to help. Get in touch today to find out how we can elevate your brand through video marketing.?

Call our office on 0121 355 8092 or email?[email protected]?and a member of our team will be in touch!