5 Key Factors to Take Your POS Reseller Business to the Next Level
Total Touch Restaurant POS Software
The powerful, easy-to-use point-of-sale system designed to help you increase sales and manage your restaurant.
The restaurant Point-of-Sale (POS) market is complex and is continually evolving. This industry provides an exciting opportunity for Value-Added Resellers (VARs) to carve a niche and succeed. However, thriving in this trade requires more than just a stellar product. It hinges on synchronizing multiple elements that constitute a solid foundation for your business.
Five key factors can help you build that foundation, including the right…
Let’s dive into these to help you take your POS reseller business to the next level.
5 Key Factors for a Successful Restaurant POS Reseller Business
1. Quality & Relevance in a Dynamic Market
A VAR’s success begins with a top-notch product. Offer a reliable, user-friendly, and feature-rich POS system to accommodate restaurant operators' diverse needs. Keep a pulse on industry trends and client demands to ensure your product remains relevant. The system should be versatile and scalable—serving various restaurant types and sizes, from small cafes to large chain restaurants. Additionally, consider partnering with a POS manufacturer who keeps pace with technological advancements—offering regular product updates and enhancements to help your clients stay ahead in their industry.
2. Building & Nurturing Your Human Capital
A resilient and skilled team forms the backbone of your business. You should meticulously design the hiring process to attract professionals adept at their roles and display a passion for the industry and your company’s mission. Your team should comprise individuals who excel in their respective domains—including sales, marketing, technical support, and customer service.?
If you’re currently working as a solopreneur and don’t have the resources to hire internally, consider outsourcing aspects like marketing to a team that can come alongside you and help take certain things off your plate.?
3. Building a Robust & Effective Marketing Strategy
Effective marketing is a crucial driving force behind reaching your target audience and pushing sales. Harness the power of various digital marketing strategies—content marketing, SEO, PPC advertising, social media, and email—to generate leads and engage potential customers. Your messaging should revolve around the unique value proposition of your POS system and how it can solve the specific problems restaurant owners face.
Leverage analytics to track the performance of your marketing campaigns continually. This analysis will help you understand what works and what doesn’t, allowing you to adjust your strategies dynamically for better results.
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4. Provide Exceptional Support
Customer service excellence can be a significant differentiator in a competitive market. From the initial product demonstration to after-sales POS system support, guide every interaction towards making your customer feel valued and well-supported. Invest in training your customer service team to respond effectively to inquiries, troubleshoot issues, and provide timely resolutions.
When you partner with a POS provider that provides 24/7, US-based support, it ensures customers have multiple channels to reach the help they need, even if you're not available (phone, email, live chat). Adopt a proactive approach to customer service by reaching out for feedback and addressing any concerns promptly. These actions help you improve service quality and build long-term client relationships.
5. Structuring for Success
Choosing a business model is crucial to ensure your company's sustainable growth. You must decide whether to focus on a niche market or cater to a broader audience. Your pricing strategy should be competitive yet profitable, reflecting the value of your product and services without alienating potential customers.
Consider offering value-added services such as custom integrations, on-site installation, staff training, and ongoing maintenance—as these can serve as additional revenue streams. Furthermore, evaluate your growth plans. Whether considering expanding to new regions, adding new products or services, or partnering with other businesses, ensure your growth strategy aligns with your business model and long-term goals.
Building Your Strategy as a Successful Restaurant POS Reseller
When these five elements align—product, team, marketing, customer service, and business model—your business can thrive in the dynamic hospitality service market.
Your growth and success start with the right POS system and the company that backs it up.
At Total Touch, we know you want to be the respected Point-of-Sale reseller that restaurant, bar, and nightclub owners turn to for guidance.?
When you partner with Total Touch, you can access a powerful, easy-to-use restaurant POS system that helps your clients manage and operate a profitable restaurant.?
Total Touch POS is an easy-to-use restaurant management system designed by restaurant owners to meet bar and restaurant owners' distinct management and operational needs. Total Touch is the only hybrid POS that can help bar and restaurant owners and managers reduce costs and increase profitability when staff shortages and rising prices make hospitality operations challenging.