5 Key Considerations When Launching Influencer Marketing Campaigns

The return on investment in influencer marketing is far outpacing any traditional medium. This is why leveraging this opportunity the right way can be beneficial for most businesses.

Here are five things you need to consider before launching your influencer marketing campaign.

1. Finding the Right Influencers

The biggest challenge for most marketers today is finding relevant influencers.

When we talk about real influence, we talk about this kind of psychological connection to somebody.

We think that this particular person is like a friend to us. For instance, when you’re watching a person’s bloopers, you feel like you could connect to them on a personal level.

On Instagram, people are posting Stories throughout the day and they’re showing you snippets of their life – what kind of drinks they’re having, where they’re walking, who they’re hanging out with. They’re having this regular conversation making you feel like you know this person

It’s a similar scenario on YouTube. You start to get that sense of knowing somebody because you’re seeing their reactions, hearing their tone of voice, and seeing them in a very normal environment.

According to a Pew Research Center survey, the majority of Americans use YouTube, Facebook, and Instagram.

Out of these three platforms, Instagram and YouTube are two of the best places to look for influencers you can work with. It’s because these channels provide a personal look at the influencer and their daily lives:

• Video feels personal.
• Stories feel personal.

2. Not All Influencers Have Influence

To be successful in influencer marketing, you can’t just work with whichever influencer. You need to find influencers who would actually use your product/service, simply because:

• They will talk about it better.
• Their audience will be more likely to purchase.
• They will continue to talk about it.

You also want to consider the following:

• Who is really personalizing themselves?
• Do their advertisements seem natural or obvious?
• Do they have off-brand advertisements?
• What are their Normal vs. Advertisement post volumes?

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