5 Inspiring Integrated Marketing Campaigns
Integrated marketing is the best approach to have in today’s digital age, where your marketing efforts across all channels make a massive difference. An integrated marketing campaign allows you to showcase your brand cohesively on all platforms and enables you to tell a unified story.?
If you use an integrated marketing strategy, your branding on all marketing channels aligns, and it helps you reach a vast and diverse audience. For example, you can run an integrated campaign about a new makeup product that you have just launched. One person will see the commercial on YouTube or television, another person will see the product through an Instagram post, and someone will find the product through a Google search.?
All of these marketing efforts for your makeup product are part of an integrated marketing campaign. Using different channels and aligning all your efforts to build a cohesive image for your brand is crucial. This strategy helps you become more recognizable, improve your brand awareness, and generate more leads for your business.?
Many businesses have been running integrated marketing campaigns over the years, and some of these campaigns have been inspirational from start to finish. To help you understand integrated marketing campaigns better, we have compiled a list of some of the best integrated marketing campaign examples of recent years.?
Let’s dive right in!
5 Inspiring Integrated Marketing Campaign Examples
In 2000, Budweiser had a chance to become memorable and grab viewers’ attention during the Superbowl, and they took the chance and ran with it! The Superbowl is one of the most-watched television events, and ads played during the sports event can be a huge opportunity for businesses.?
During the 2000 Superbowl, Budweiser ran a commercial where a group of friends repeated the phrase “wassup” to each other over and over while watching sports and drinking Budweiser. This phrase was extremely catchy, and quickly became a part of pop culture.?
The Internet was steadily growing at the time, and the commercial was excellent at driving traffic to the Budweiser website where they were offering to teach people how to say “wassup” in thirty different languages. This integrated marketing campaign worked wonders for Budweiser, with the popularity of the “wassup” greeting still apparent today!?
?“She’s In Parties” was the name of an eyeshadow palette released by Melt Cosmetics. When the eyeshadow palette was launched, the hashtag “she’s in parties” also took over the internet. This campaign from Melt is an excellent example of using multiple channels, like social media platforms and your website, to run a campaign.
With influencer marketing, user-generated content and hashtags, YouTube ads and recommendations, and a landing page to showcase the posts under the “she’s in parties” hashtag, this campaign from Melt took the internet by storm. It was a great way to reach a diverse audience and increase engagement with the brand.?
People were posting makeup tutorials using the palette, creating amazing looks, and leaving rave reviews. Overall, this campaign from Melt Cosmetics was received positively and showed everyone how integrated marketing and using multiple channels can boost a brand’s online presence.?
At the start of 2018, The New York Times was struggling with low subscriptions and people losing trust in the news; by the end of 2018, The New York Times had regained people’s trust and saw a 100% increase in new subscriptions – the highest number since the paywall had started. How did they manage to pull that off? With the help of an outstanding integrated marketing campaign!
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?The “Truth Is Hard” campaign was designed to build trust for journalism and news, and they achieved that by using various channels to send the same message. From billboards, commercials, social media, etc., to even the Oscars, the New York Times used the platforms they had to tell the public about the importance of transparency and clarity in news.?
Not only that, but through this campaign New York Times also encouraged people to pause and think about what truth really means to them and how important it is that journalism is done right. This campaign was a masterclass in thought-provoking brand messaging that leads to increased engagement and helps you meet your goals.?
Gillette launched “The Best Men Can Be” in 2019, amidst the MeToo movement. This campaign consisted of a video with a strong message, urging men to be allies and hold themselves to higher standards. They also used the hashtag “The Best Men Can Be” to get people to participate on social media and engage with the campaign.?
Gillette mainly used YouTube and their website for the campaign, and user-generated content and social media posts also became a huge part of it later on. It was a campaign that started a conversation and had people thinking and speaking out, which is one of the best things for a brand. The campaign established Gillette as a relevant brand that is not afraid to show what it stands for and its brand values.?
All over the internet, there was a lot of positive conversation that happened due to the campaign. Men were taking to social media to post their accounts of how they made a difference for the better or took a positive stance that helped the community. There were a few people who did not agree with the campaign, however, it was a monumental step for Gillette as a brand.???
We all know that an integrated marketing campaign is a brilliant way to build brand awareness, however, it is also an excellent tactic if you are looking to rebrand. And Wells Fargo did exactly that through their “This Is Wells” campaign. As a financial giant and overall the third largest bank in the world, Wells Fargo needed a strong campaign to help them rebrand after some fraud allegations in 2017.??
Through an integrated marketing strategy that involved running campaigns on multiple platforms, Wells Fargo won back the trust of their major stakeholders and consumers. The “This Is Wells” campaign showcased human sentiments and merged them with cutting-edge technology to achieve their rebranding goals.?
People all over the world were impressed by Wells Fargo accepting their errors and taking the right steps forward. They used content like videos to educate and inform their customers about financial decisions and their services, helping them build back trust.?
Supercharge Your Business With An Integrated Marketing Campaign
There is no denying that an integrated marketing campaign can do wonders for your business. Not only does it help you align your message across all marketing channels and present a unified story for your brand, but it can also increase your leads and conversions significantly.?
With an integrated marketing strategy, you can reach a wide range of audiences and connect with them, helping you become more recognizable. However, developing and implementing integrated marketing campaigns is not an easy task. This is where Sync comes in!
We offer a full-funnel approach and develop an all-encompassing integrated marketing strategy that is based on your business needs and goals. With our data-driven strategy, you can measure and see results that boost your brand and business reputation.?
Sounds like the perfect fit for you? Get in touch with us!