5 Influencer Marketing & Social Media Marketing Stats That No Brand Can Ignore In 2022

Influencer Marketing and Social Media Marketing is still an enigma for many brands. Those who use it well, swear by it. Those who have still not been able to drive a sensible RoI from the same, wonder if it works at all.

There is no denying that it works, it used effectively. For every $1 spent, brands are able to generate and average of $6.50 as revenue. Now, that’s quite awesome, especially given the fact that Influencer Marketing is?today?the fastest-growing digital marketing medium. Specially for D2C brands (whether in the product space like apparel/personal care products or services space like salons/exotic hotels), influencer marketing is changing the marketing game, even taking over budgets away from television commercials and celebrity endorsements. But how does one use it effective to drive brand/marketing effectiveness? Here are top trends to watch out for 2022-23:

1. 70% Teens Trust Influencers More Than Celebrities

It’s no hidden secret that brands – consumer product brands as well as services – use celebrity brand endorsements as the quickest way to their consumer’s minds and hearts. But should a brand be investing in celebrity endorsements?today?or is it time to look beyond the known suspects and instead trust people who hold a sway may matter much more to your audiences? Latest research has revealed that over 40% Millennials say that their favourite influencer understands them better than their friends! And over 7 out of 10 say that they would trust their favourite influencer over traditional celebrities like filmstars and sports personalities. Guess the writing is on the wall for all of us to see.

2. 49% People Buy Things Based On Influencer Recommendations

While the previous point clearly highlights the increasing influencer of influencers, it is obvious for brands to question whether trust can translate into sales. It seems it does… an influencer is seen as a successful person who knows what he/she recommends and is almost seen as a friend who would give the right advice without bias. 49% consumers?today?base their purchase decision on influencer recommendations. Whether it’s automobiles, or personal care products, or holiday destinations… the influencers are driving brand preference and purchase like nobody else. If consumers trust an influencer, their propensity to purchase the product/service increases manifold.

3. 40% Of All Commerce Is Driven By Twitter, Instagram And YouTube

Traditionally, advertising has worked on the premise that ‘Content is King’. Never before has this been truer than?today?where consumers have a plethora of options of consuming content when, where and how they want. This throws up the quintessential question – where should brands (not just D2C brands but even brands in diverse sectors such as construction material or education) focus upon to address their audiences. Well, it emerges that 40% of all online purchases are being driven by 3 channels – Twitter, Instagram and YouTube. Each has its own nuances, and each can work in isolation or in tandem depending upon who your audience is and what kind of content will interest them.

4. 57% Of Fashion and Beauty Brands Swear By Influencer Marketing

The reliance on influencer marketing within the Fashion and Beauty industry is increasing by the day. As traditional TV, Radio and Print advertising becomes exceeding expensive and other amplification avenues (like events and exhibitions) continue to shrink, it is the influencers who have come to their rescue. 57% of fashion and beauty brands now use influencers – a mix of both micro & macro/mega – to not just dispense information about their products/services but also to actively promote sales through offers dished out by the influencers. The fact that Micro Influencers also bring down the marketing cost while maximizing reach & OTS also works sweetly for the brands.

5. 83% People Trust Nano Influencers For Their Highly-Valued Advice

Brands like Gillette have actually evolved to nano influencers (users who have between 1,000 and 5,000 followers) in a bid to be seen as authentic & caring. Almost all nano influencers have a specific niche that they cater to, like Traveling or Make-up or Food or Automobiles or Technology. They have a very small but very dedicated follower base and they wish to remain focused on the same with the deep belief that quality matters over quantity of followers. People trust them for their genuineness & honesty and that’s the biggest reason these influencers are very careful in choosing what they promote. That’s also the biggest reason why they are trusted by 83% of their followers for their advice.

Looking for an effective influencer marketing or social media marketing strategy that actually works for your business? Why don’t you reach out to us at Trigital Solutions , and ask us to give you a plan for the same?