5 Influencer Marketing Predictions for 2023 - Saulderson Newsletter - 5th January

WELCOME!

Happy New Year!

Welcome to the our first newsletter of 2023. As before, we're happy to share our FREE Influencer Marketing Guide. You can pick up a copy?here?by signing up to our mailing list.?

In today’s issue, we're going to dive into influencer marketing trends and predictions for this year.

As well as this, we're going to showcase some of our talent and let you know what we have coming in 2023.

5 INFLUENCER MARKETING PREDICTIONS OF 2023

LONG-TERM PARTNERSHIPS WITH INFLUENCERS

Brands are increasingly looking to form on-going and reoccurring partnerships with successful influencers. This shift towards long-term partnerships is driven by the recognition that such collaborations can provide a steady stream of valuable content and a deeper level of engagement with consumers.

One of the key benefits of long-term partnerships is the opportunity for both the brand and the influencer to establish a strong, authentic connection with their audience. When an influencer is consistently promoting a brand over an extended period of time, their followers are more likely to perceive the partnership as genuine and authentic, rather than a one-off sponsored post. This authenticity can translate into greater trust and loyalty from the audience, leading to more successful marketing outcomes for the brand.

In addition, long-term partnerships allow both the brand and the influencer to be more strategic and creative in their content creation. Instead of focusing on one-off campaigns, they can work together to develop a cohesive content strategy that aligns with the brand's overall marketing goals. This can involve the influencer creating a series of posts or videos that tell a story, showcase the brand in a unique way, or highlight specific products or features.

Another reason why brands are keen on long-term partnerships is the opportunity to track and measure the effectiveness of their influencer marketing efforts over time. With short-term campaigns, it can be difficult to accurately gauge the ROI of the partnership. On the other hand, with a long-term collaboration, brands can use analytics tools to track the performance of the influencer's content and see how it is resonating with their audience. This data can then be used to refine and optimize the partnership for maximum impact.

Overall, the trend towards long-term partnerships with influencers reflects a shift towards more holistic and strategic approaches to influencer marketing. By establishing a lasting relationship with an influencer, brands can build a deeper connection with their audience and achieve more measurable and sustainable success.

STREAMERS

Influencers on platforms such as Twitch have helped create record breaking sales for brands in 2022. As a result, more and more brands are turning to streamers as a key part of their influencer marketing strategies.

One of the main reasons why brands are finding success with streamers is the highly engaged and dedicated audience that these influencers have built on platforms like Twitch. Streamers often have a strong sense of community with their followers, who tune in to watch them play games, share their thoughts and experiences, and interact in real time through chat and other features. This level of engagement can be a powerful driver of sales, as streamers are able to promote products and services to an audience that is actively interested in what they have to say.

Another factor that makes streamers attractive to brands is their authenticity and relatability. Many streamers are regular people who have built a following by being themselves and sharing their passions with others. This authenticity can be particularly appealing to younger audiences, who are often more skeptical of traditional advertising. By partnering with streamers, brands can tap into this authenticity and use it to connect with their target audience in a more authentic and relatable way.

In addition to driving sales, streamers can also help brands generate valuable content and exposure. Many streamers record and archive their streams, which can provide a wealth of video content that brands can repurpose and use in their marketing efforts. Streamers can also collaborate with brands to create sponsored streams or other types of sponsored content, which can be a highly effective way to reach a targeted audience.

Overall, streamers on platforms like Twitch have proven to be a valuable asset for brands looking to reach and engage with consumers through influencer marketing. By leveraging the authenticity, engagement, and content creation capabilities of these influencers, brands can drive record breaking sales and achieve lasting success.

NANO/MICRO CREATORS

With smaller marketing budgets, nano and micro creators are a great way to dip your toes in influencer marketing. These influencers, who often have smaller followings but are highly engaged with their audience, can provide an affordable and effective way for brands to reach and engage with consumers.

One of the main benefits of working with nano and micro creators is their ability to reach niche audiences. These influencers often have a specific area of expertise or passion that they share with their followers, which can make them particularly appealing to brands targeting a specific audience. By partnering with a nano or micro creator, brands can access a highly targeted and engaged group of consumers who are interested in the type of products or services they offer.

Another advantage of using nano and micro creators is their cost effectiveness. With smaller followings, these influencers often have lower rates than larger influencers, making them a more budget-friendly option for brands. This can be especially appealing for small businesses or startups that may not have the resources to work with more established influencers.

In addition to being affordable, nano and micro creators can also help brands compound their marketing efforts. By partnering with several of these influencers, brands can reach a larger and more diverse audience through a number of different channels. This can help amplify the impact of their marketing efforts and drive greater results.

Overall, nano and micro creators are a great option for brands looking to get started with influencer marketing or seeking to optimize their budget. By working with these influencers, brands can reach highly targeted and engaged audiences, achieve cost-effectiveness, and compound their marketing efforts for greater impact.

MORE INFLUENCER OWNED BRANDS

2022 saw the rise of influencer-owned brands such as Mr Beast Burgers and PRIME, and it looks like 2023 will bring many more exciting influencer products. So, why are we seeing more influencers branching out and launching their own brands?

One reason is that influencers have built a loyal following and have a deep understanding of their audience's preferences and needs. This knowledge can be valuable when it comes to developing and marketing products that will be well received by their followers.

Another factor is that influencers have a platform and a large audience that they can leverage to promote their products. By leveraging their social media following and creating engaging content, influencers can generate buzz and drive sales for their brand.

In addition, influencers have the opportunity to create products that align with their personal brand and values. Many influencers have a strong sense of purpose and a desire to create products that reflect their beliefs and ideals. By launching their own brand, influencers can have more control over the products they create and ensure that they align with their personal brand.

Overall, the rise of influencer-owned brands is a reflection of the increasing influence and entrepreneurial spirit of these creators. By leveraging their audience and expertise, influencers are able to create exciting and innovative products that resonant with their followers and drive success.

MORE OPPORTUNITIES

As the influencer market saturates, influencers are looking for new ways to monetize their content and increase their revenue. One way that influencers are doing this is by taking on more revenue opportunities and exploring new partnerships and sponsorships.

One reason why influencers are willing to take on more revenue opportunities is that the competition for sponsorships and partnerships has increased. With more influencers entering the market, it can be difficult for individual creators to stand out and secure lucrative deals. As a result, influencers may be willing to take on more partnerships and sponsorships in order to diversify their income streams and ensure a steady flow of revenue.

Another factor is that influencers are becoming more savvy about monetizing their content and building their brand. Many influencers have learned how to leverage their social media following and content creation skills to create multiple revenue streams, such as selling merchandise, offering paid services, and partnering with brands. By taking on more revenue opportunities, influencers can increase their income and further establish themselves as a successful and professional content creator.

Overall, the willingness of influencers to take on more revenue opportunities is a reflection of the evolving nature of the influencer market. As competition increases and influencers seek new ways to monetize their content, we can expect to see more diverse and innovative partnerships and sponsorships emerge.

OUR TALENT

Our talent roster is ever expanding with influencers ranging from lifestyle, beauty and gaming. If you're looking for some campaigns, please get in touch ??♀?

Here are a few featured channels:

Captain Eggcellent

Benny Productions

Jay Sadiq

FUTURE

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Thank you for reading our newsletter, we hope you have a wonderful rest of your week! Again, we'd like to remind you to pick up our?FREE Influencer Marketing Guide.

Be sure to check us out further on our social channels bellow. As well as that if you’re interested in learning more about influencer marketing be sure to drop us a line at hello@saulderson.com