5 important questions to ask yourself when you’re making a marketing video

Let’s assume you’re an Entrepreneur or a Small Business Owner and you’ve got a product or service to sell. And you want to do that via video.

How will you write your script? 

What are the most important points to cover, and which should you leave out? 

How will you order your points to create a logical flow and a compelling narrative?

There are many different videos you could make in terms of genre, but by answering the key questions listed below you’ll be in a good starting position to write your script to help you produce for a clear, concise and creative video. 

1.     What do you want to say?

You need to know what your key message is. Don’t get bogged down with the many brilliant features. Instead focus on the benefits, and how your product or services will help your viewers/customers. 

2.     Who do you want to say it to?

You need to know who your ideal customers are. Age range/ gender/ profession/ family situation/ interests. Once you know who you’re viewers are you can speak to their needs, in a language they’ll relate to.

3.     Where do they hang out?

Are you more likely to be perusing the pages of Linked In, watching YouTube, or thumbing thru TikTok? Each platform has a different style, so it’s important that you consider the likely end destination on which your video will be seen. 

4.     Why now?

Why should people buy your product now? What urgency can you create in your script that’s going to inspire them to take action now rather than next week, next month, or perhaps never?

5.     What do you want them to do now?

Make sure your video has a clear Call to Action.

Now you’re viewers have made it to the end of your video what do you want them to do? Share it? Like it? Comment? Book onto a course? Sign up for your webinar?

If you don’t ask them to do it, they probably won’t.