5 Important Email Tips to Increase Conversions

Email marketing has been known to generate up to $40 in revenue for every dollar spent, so it's no surprise that marketers and business owners alike are big fans of it. However, not all email campaigns score high. In fact, if your email strategy is poor, it can barely work.

An email marketing strategy can lead to success depending on execution, quality of leads and mailing list, and many other factors. To maximize your email marketing conversion rate, it's important to carefully optimize your email campaigns.

By following these tips, you can increase your email click-through rate and reach your conversion goals

Start segmenting your audience?

Even if you have the best subject line and the most engaging email ever written, if you're sending it to the wrong person, your efforts are worthless. Segmentation is an essential part of email marketing, so increase your chances to make more revenue by sending the right messages to different audiences.

The marketing efforts you plan for your audience should match their level of engagement. This means that if you plan to create an exclusive VIP sale, you should not send it across your entire database. This specific email campaign should be sent to your loyal & most engaged audience segment. Your offer, copy & email should match your target audience.?

Resend the email to non openers

Think about this, your audience is bombarded with tons of emails every day. So, to increase your conversions, think about resending the same email to subscribers that didn’t open the first email. Chances are you’ll see a bigger conversion & email open rate than initially.?

Also, it’s a good opportunity to think about other important things that might have an impact on all your email campaigns. Think about the time of sending, maybe it wasn’t an opportune time. Think back on the offer, maybe it wasn’t compelling enough. Think about the copy of the email, maybe it wasn’t that engaging nor did it offer value. Or maybe your email subject line wasn’t strong enough.?

Optimise your email campaigns for mobile?

When crafting your email, think about how it’s going to look on mobile. Nowadays, consumers spend most of their time on mobile devices, so think about that when sending your email. Test the design of the email before sending it out, and see what your audience will see on their mobile device. Use these tools to ensure that your emails look good and load quickly on mobile before you send them. This will also help you increase your email conversion rate.?

Always direct your efforts to increase your email subscribers list

What’s the best way to avoid milking your email list? Strive to build it & always have new people added. The value of your email list might decrease over time, and that’s normal, however, what you do to add more new subscribers to your list is what matters most. So, one of the best ways to increase your emails' conversion rate is to actively bring in new, engaged leads. This can be done by creating a strong offer, or lead magnet that you know is valuable to your target demographic. Start driving traffic to this offer through paid social ads, brand partnerships, and even in-person events.

Personalise your emails?

With the help of CRM platforms, you can send emails at any point in time & automate how many flows you want. However, you should keep in mind that you’re still communicating with real people. So, remember to personalise your emails, because, at the end of the day, you’re trying to have an online conversation with that person and hopefully convert them into loyal customers.?

Run A/B tests

If you haven't figured out what works best for your target audience - test it. A/B testing is a great way to find out if your readers prefer buttons over in-text links, for example or bullets over paragraphs. You can even test things like structure or templates to see what works best.

When testing, be sure to change only one element in an email at a time to ensure an accurate analysis of the results.

Even if the conversion rate is your top email goal, you can also use metrics like open rate, unsubscribe rate, and bounce rate to get a full picture of what's happening with your emails over time. As you try different methods, styles, designs, and cadences, these metrics will help you figure out what works best for your audience. Are you ready now to elevate your email conversions? If not, we’re still here to help, book your call & let’s see how we can help:?

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