5 Iconic Brand Wars Ever

The brand war has been going on for quite some time. At various levels, dozens of big businesses fight for the same audience. With market competition on the rise, every company is looking for the best advertising strategies for client engagement and traffic. Brands generally seek to be at the top via advertising. This promotional rivalry between businesses usually turns serious, with brands intimidating one another. This is when advertising begins.

Companies have been fighting openly for over a decade. Brands have taken precautions and developed flexible, robust marketing strategies. The brand wars are always fun to watch. In this article, we highlight the decade's most fascinating and intriguing ad conflicts.

Pepsi vs Coca-Cola

Coke and Pepsi are the two largest rivals in the market, but we're not alone. In reality, both businesses were founded in the late 1800s, which is rather interesting. While Pepsi was established in 1893, Coca-Cola was founded in 1886. It all began with Pepsi's "Pepsi Challenge" ad campaign in 1975 when Coca-Cola was beaten by Pepsi. Pepsi gave out free samples of its drink to those who enjoyed it in this marketing effort.

For more than a decade, the businesses engaged in a series of advertising wars. In 2011, Diet Coke overtook Pepsi as the second-largest Coca-Cola brand, while Pepsi dropped to third place. Of course, Coca-Cola was always number one.

BMW vs Audi

When it comes to new vehicle models or award shows, Audi and BMW have long been fierce rivals.?Audi's "Your Move, BMW" billboard was followed by BMW's "Checkmate" billboard, which proved to be even more powerful than the first one. They fought harder when Audi, with an R8, posted the "Your pawn is no match to our king" billboard next to BMW's. BMW retaliated by saying "Game Over" with their F1 vehicle in response to this. There was no end to this conflict, and it even appeared on paper.?

Microsoft vs Apple

Microsoft vs. Apple is a prominent topic when discussing the largest brand battles. Several Microsoft advertisements have poked fun at Apple. Bill Gates has never been a fan of Apple co-founder Steve Jobs, and the two companies have competed against one other for almost four decades. Microsoft and Apple's "Hi I am a Mac, and Hi I am a PC" advertising fight must be remembered.

1984 saw Apple broadcast an anti-Microsoft advertisement in which a man with an axe ran through a group of grey individuals staring at a propaganda screen, shattering it with his axe. Microsoft was portrayed in this ad as tame and conventional, whereas Apple was shown as the disruptive newcomer.

Dominos vs Subway

After Domino's started marketing their oven-baked sandwiches via advertising, a two-to-one struggle began with Subway. Dominos started with a blind tasting campaign in which they allowed consumers to try the sandwich and favour them over the Subway 2-to-1 sandwich. When the Subway crew took offence and issued a cease-and-desist letter to Dominos, things became very nasty. Domino's CEO Dave Brandon replied in a unique way by baking a letter from Subway in a commercial for the company. After a few months, this stopped working.

Zomato vs Swiggy

Swiggy and Zomato are two of the industry's top players. Zomato, in contrast to Swiggy, focused on more traditional food delivery services while also offering perks like the Gold Plan and Swiggy Genie. Swiggy, on the other hand, is focusing on its expansion, even as Zomato continues to offer discounts. It's no wonder that Swiggy's revenue increased by 115% in 2019-20 compared to 2018-19 in its financial statements.

Zomato launched campaigns to support restaurants and delivery partners during the difficult times of Covid. A campaign to support non-profits and deliver meals to the COVID-19 relief camps was also launched by Swiggy.

Conclusion

It's getting more and more difficult for companies to compete in today's rapidly expanding market and industry. The company's advertising must not only serve the audience but also amuse them, in order to improve client retention, interaction and satisfaction via advertising. It's especially important for major corporations to consider every facet of the customer experience and provide the highest quality products and services.