5 Healthcare Marketing Companies Shaping the Future
Andrew Vasylyk
Founder of StartupSoft — exceptional Ukrainian engineers for startups and Fortune 10 corporations (incl. FAANG)
Promoting your brand and its services online is crucial for brand image and sales. Did you know that 77% of patients google before making an appointment with a doctor? If you're a healthcare provider, you better be at the top of their search results.??
We've found companies that will easily take care of any company's healthcare marketing and bring it to a new level with concrete and measurable results.
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Lasso, an IQVIA Business
Company’s website: https://www.lassoplatform.io/
Co-Founder: Mike DiNorscio
CEO, VP & GM at IQVIA: Greg Field ?
Since 2019, Lasso has been a leading comprehensive platform for healthcare marketing that provides planning, activating, and measuring marketing omnichannel campaigns all at once.?
The company calls itself “the Swiss Army Knife of healthcare marketing.”
Lasso will help you to implement your marketing strategy in such directions:
Lasso provides solutions for such areas of healthcare as pharma, medtech, hospital & health systems, digital health, and health plans.
What we like the most about it:
Lasso has an interesting case about launching its Publisher Suite and Endemic Marketplace to bridge the gap between marketers and valuable healthcare publisher inventory.??
This solution helped one of Lasso’s partners, BioPharm Communications, to implement a marketing campaign with impressive results.
BioPharm expanded its coverage by an additional 1.76%, exceeding our typical rate for endemic initiatives by an impressive 69.2%! By “additional coverage”, we mean reaching more GPs that traditional programmatic methods typically fail to identify.
Company’s website: https://www.axtria.com/
Co-Founder: Navdeep Chadha?
President & CEO: Jaswinder Chadha
Lead Investors: Bain Capital Tech Opportunities, Helion Venture Partners.
Total funding amount: $206.2M
Axtria provides cloud-based data analytics software and services for the Life Sciences sector. Their solutions help life sciences companies revolutionize the commercialization of products, thereby increasing sales and improving patient health.
The company uses big data, cloud technologies, artificial intelligence (AI) and machine learning (ML) to create exclusive applications such as RiskIQ, SalesIQ and MarketingIQ.
These applications, integrated into the client's platform, provide important information in various areas, such as market, operations, sales, marketing, customer dynamics and business risks, right at the decision-making stage.
What we like the most about it:
Axtria has an ambitious aggressive hiring strategy —?the company plans to hire over 1,000 talents in data engineering, software development, and? data science in the next 8-10 months.
Manish Mittal, head of global delivery at Axtria: "We are transforming healthcare via an AI-driven approach with the most advanced, personalized content and message delivery for globally leading healthcare companies.
We are investing ahead of time in people, technology, and processes. Our expansion plans and the demand for new roles offer excellent opportunities for those passionate about solving bigger, more complex problems."
Company’s website: https://www.hubspot.com/
Founder and CTO: Dharmesh Shah?
Co-Founder: Brian Halligan?
Lead Investors: Scale Venture Partners, Matrix Partners, General Catalyst.
Total funding amount: $100.5M
HubSpot develops cloud-based inbound marketing and sales automation software founded by Brian Halligan and Dharmesh Shah in 2006.
The HubSpot CRM platform helps your company work as an integral coordinated system merging all your fields, from marketing to customer service, as one powerful hub.?
As for the healthcare marketing field, HubSpot creates content strategy, marketing automation, and reporting for them.?
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You get access to resources, integrated features, and services designed to meet your business goals and create a positive impression on your patients, encouraging their return for subsequent treatments.
What we like the most about it:
We reviewed one of the HubSpot cases and were impressed with its results. The company developed and implemented a CRM for Fatebenefratelli, a healthcare company from Italy.?
With the help of a centralized CRM, Fatebenefratelli gained:
Company’s website: https://www.hootsuite.com
Founder & Board Member: Ryan Holmes??
CEO & Board Member: Irina Novoselsky
Lead Investors: CIBC, Fidelity, Insight Partners, OMERS Ventures, Hearst Ventures, Blumberg Capital.?
Total funding amount: $299.9M
Hootsuite is a social media tool suite for marketing, boosting sales, and optimizing customer service. Its approach is based on putting social media at the forefront of every company it works with — from small ones to large enterprises.?
In its work, Hootsuite focuses on three directions:
Hootsuite calls itself “the most trusted social media management tool for healthcare.” It provides the necessary tools to improve your patients’ experience.?
Within one secure platform, you can:
What we like the most about it:
Nothing speaks better about the company than its clients’ feedback!
Michael Yoder, Social Media Consultant at Spectrum Health (an integrated health system with teams of nationally recognized doctors and providers):
“Before Hootsuite and even social media, we connected with our patient community by phone and email. Now, we monitor all related conversations from just about anywhere and respond accordingly. Social media is a great opportunity to be more aware, to be more engaged, and provide a better experience.”
Company’s website: ?www.conductor.com?
Co-Founder & CEO: Seth Besmertnik
Lead Investors: Bregal Sagemount, Catalyst Investors, Investor Growth Capital Limited, Matrix Partners.?
Total funding amount: $210.6M
Conductor is the world's leading organic marketing company.
Its content intelligence platform, Conductor Searchlight, provides customer insights that lead to compelling content, increased traffic, and higher organic marketing ROI.
Conductor operates in such industries as advertising, content marketing, digital media, SaaS, and SEO.
As a healthcare company, you can get such services:
With the following solutions, you can discover your audience's needs and create personalized content with SEO and content marketing.
What we like the most about it:
Conductor has two cases in the healthcare marketing field with great results and clients’ reviews:
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